Podnikatelský plán pro prodej přírodní kosmetiky Letique formou franšízy

The primary objective of this thesis is to develop a business plan for setting up the companyLetique přírodní kosmetika s.r.o. using the franchise concept and to evaluate the financialimplications of the project. The work is divided into theoretical and practical parts. Thetheoretical part describes the basic concepts, definitions, and principles of the business plan,which serve as a basis for the practical part of the thesis. The practical part focuses on thepreparation of the business plan for the franchising distribution system of the Letique naturalcosmetic products. The main outcome of the work is a comprehensive business plan, whichelaborates whether and under which circumstances it is viable to implement proposed strategies.The market analysis was performed by means of a questionnaire survey and its results wereanalyzed and presented in a particular chapter. The financial plan was also developed in threevariants (realistic, optimistic, pessimistic).