Efektivní propagace a public relations neziskových organizací

Diploma thesis deals with non-profit organizations with regard to their effective presentation, promotion and public relations. Theoretical part generally characterizes non-profit organizations and non-profit sector in the Czech Republic. First part outlines brief historical context, legal regulations in the Czech Republic, their operation, classification and fundraising. Second part describes public relations in non-profit sector, instruments of this communication and how to make this communication as effective as possible. Empirical part demonstrates these theoretical findings on examples of two particular non-profit organizations operating in the sphere of health care and social-service work. These two non-profit organizations are being compared in reference to public relations and public awareness about these organizations activity. Emphasis is laid not only on communication methods but especially on ethic aspect of this communication. Diploma thesis objective is to evaluate position of two non-profit organizations in terms of promotion and public relations. Conclusion summarizes ascertained facts.