Template-Type: ReDIF-Article 1.0 Author-Name: Ota Melcher Title: Long Term Trends in the CZK Development Abstract: The European integration process has had severe impacts on the development of exchange rates of member states’ currencies. For small and open economies which trade large part of both their production input and output in foreign currencies the real exchange rates are of a special importance. This paper looks at the drivers behind the evolution of the real Exchange rate of CZK within the European integration process. Beside the decomposition of the general long term trend, several factors of exchange rate fluctuations are depicted. Furthermore the recent halt in long term trend in real CZK appreciation towards EUR is discussed. Finally the study shows statistical simulation of future nominal EUR/CZK development with help of AR(I)MA models employed on different data series. Models’ findings picture the gaps between observed and predicted values in the period following the exchange intervention of the Czech National Bank (CNB) from November 2013. Keywords: depreciation, forecasting, real and nominal exchange rate, appreciation, effective exchange rate, ARMA, ARIMA, stationarity Classification-JEL: E31, E42, F31, F36 Pages: 3-21 Volume: 2015 Issue: 2 Year: 2015 File-URL: http://www.vse.cz/aop/download.php?jnl=aop&pdf=467.pdf File-URL: http://www.vse.cz/aop/467 File-Format: text/html Handle: RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:467:p:3-21 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlaop/references/467 Template-Type: ReDIF-Article 1.0 Author-Name: Marta Nečadová Title: Selected Approaches to Measurement of National Competitiveness and the Results Abstract: The first objective of this paper is to briefly describe and compare the methodology of the two best known international rankings of competitiveness (World Competitiveness Yearbook and The Global Competitiveness Report). The method of construction of these scoreboards (proportion of hard and soft data, form of their aggregation, choice of respondents, etc.) does not make it possible to find a satisfactory answer to the question whether national competitiveness is objectively measurable. The second goal of this paper is to analyse the V4 results in these rankings. According to the GCR all the V4 are most successful in indicators called Efficiency enhancers. The low trust in the political representation and its activities is typical for the V4 countries. This negative attitude is projected into negative evaluation of the quality of public institutions and public administration. Keywords: National Competitiveness, Visegrad group, World Competitiveness Yearbook, Global Competitiveness Report, Global Competitiveness Index Classification-JEL: E60, F00, F60, F62 Pages: 22-39 Volume: 2015 Issue: 2 Year: 2015 File-URL: http://www.vse.cz/aop/download.php?jnl=aop&pdf=468.pdf File-URL: http://www.vse.cz/aop/468 File-Format: text/html Handle: RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:468:p:22-39 Template-Type: ReDIF-Article 1.0 Author-Name: Václav Stříteský Author-Name: Marek Stříteský Title: Attitudes of Czechs towards Working Life Abstract: The paper deals with consumer attitudes and perceptions of working life on the Czech labour market and analyses possibilities of the Czech labour market segmentation. The research is based on an analysis of data MML-TGI provided by Median agency. This data source is highly accepted in targeted marketing. In the first part the research focuses on the satisfaction of Czech people with their jobs and salary and identification of prevailing attitudes to work and employer loyalty. The next section identifies segments of the Czech labour market according to the perceived importance of selected aspects of working life. These segments are further characterized. The research results provide a new perspective on issues of employee recruitment, motivation and retention, which may be the real base for the application of HR marketing in its complexity in organizations operating on the Czech labour market. Keywords: motivation, HR segmentation, job satisfaction, working life, Czech labour market Classification-JEL: M31, M51, M54 Pages: 40-53 Volume: 2015 Issue: 2 Year: 2015 File-URL: http://www.vse.cz/aop/download.php?jnl=aop&pdf=469.pdf File-URL: http://www.vse.cz/aop/469 File-Format: text/html Handle: RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:469:p:40-53 Template-Type: ReDIF-Article 1.0 Author-Name: Věra Höppnerová Title: Lexical pitfalls of business German Abstract: The paper deals with consumer attitudes and perceptions of working life on the Czech labour market and analyses possibilities of the Czech labour market segmentation. The research is based on an analysis of data MML-TGI provided by Median agency. This data source is highly accepted in targeted marketing. In the first part the research focuses on the satisfaction of Czech people with their jobs and salary and identification of prevailing attitudes to work and employer loyalty. The next section identifies segments of the Czech labour market according to the perceived importance of selected aspects of working life. These segments are further characterized. The research results provide a new perspective on issues of employee recruitment, motivation and retention, which may be the real base for the application of HR marketing in its complexity in organizations operating on the Czech labour market. Keywords: Business German, interference-related errors, influence of English Classification-JEL: Z19 Pages: 54-66 Volume: 2015 Issue: 2 Year: 2015 File-URL: http://www.vse.cz/aop/download.php?jnl=aop&pdf=470.pdf File-URL: http://www.vse.cz/aop/470 File-Format: text/html Handle: RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:470:p:54-66 Template-Type: ReDIF-Article 1.0 Author-Name: Pavel Sirůček Title: H. H. Gossen - Half-Forgotten Personalities of Economic Though Abstract: H. H. Gossen was a Prussian court clerk, autodidact. He for the first time detected the marginal utility principles (three Gossen principles). At the time of his life he was unacknowledged,although he is the most important predecessor of neoclasic economic thought and marginalistict revolution. Keywords: H. H. Gossen, predecessors of neoclassical economics, theory of marginal utility, marginalist revolution Classification-JEL: B11, D00, D46 Pages: 67-74 Volume: 2015 Issue: 2 Year: 2015 File-URL: http://www.vse.cz/aop/download.php?jnl=aop&pdf=471.pdf File-URL: http://www.vse.cz/aop/471 File-Format: text/html Handle: RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:471:p:67-74