Template-Type: ReDIF-Article 1.0 Author-Name: Miroslav Karlíček Title: Editorial Pages: 3 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/19/13 File-URL: http://www.vse.cz/cebr/1 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:1:p:3 Template-Type: ReDIF-Article 1.0 Author-Name: Denisa Kasl Kollmannová Title: CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic Abstract: This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also NGO´s have been experiencing since Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEO´s and top management. According to the data, the trust to CEO saw biggest decline in trust in the U.S., however in Slovakia the trust is still quite high, on the contrary to E.U. in general where the level of trust to CEO reached historical minimum of 30%. The overall shift from trusting the traditional authorities, such as government, CEO´s and official representatives to academics, stakeholders, employees and general “vox populi” can be seen globally. The aim of this article is to define trust and the social and communication context of building the trust as a key factor in company´s reputation. Finally, clear managerial implications on reputation management focusing on the Czech and Slovak CEO´s and businesses will be given. Keywords: trust, public relations, CEO, reputation management, communication strategy Classification-JEL: M30 Pages: 7-13 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/15/14 File-URL: http://cebr.vse.cz/cebr/article/view/15 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:2:p:7-13 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/2 Template-Type: ReDIF-Article 1.0 Author-Name: Joerg Kraigher-Krainer Title: Scaling Consumers' Purchase Involvement: A New Approach Abstract: A two-dimensional scale, called ECID Scale, is presented in this paper. The scale is based on a comprehensive model and captures the two antecedent factors of purchase-related involvement, namely whether motivation is intrinsic or extrinsic and whether risk is perceived as low or high. The procedure of scale development and item selection is described. The scale turns out to perform well in terms of validity, reliability, and objectivity despite the use of a small set of items - four each - allowing for simultaneous measurements of up to ten purchases per respondent. The procedure of administering the scale is described so that it can now easily be applied by both, scholars and practitioners. Finally, managerial implications of data received from its application which provide insights into possible strategic marketing conclusions are discussed. Keywords: involvement, perceived risk, motivation, scale Classification-JEL: M31 Pages: 14-19 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/10/5 File-URL: http://cebr.vse.cz/cebr/article/view/10 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:3:p:14-19 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/3 Template-Type: ReDIF-Article 1.0 Author-Name: Jaroslava Kubátová Title: The Influence of National Culture on Knowledge Management in China Managerial Implications for Central European Countries Abstract: Together with the ever increasing economic position of China, the importance of understanding the specifics of Chinese national culture and their influence on knowledge management, or on the management of Chinese knowledge workers, is also increasing. The objective of this article, though necessarily simplified, is to present the most important specifics of Chinese national culture and clarify their influence on the behavior and ways of work of Chinese knowledge workers. Methodologically, this article is based upon Hofstede's characteristics of cultural dimensions and their application on China. Also, an analysis of case studies from the Chinese environment has been used and comparison to Western approaches to knowledge management and knowledge workers performed. The article shall prepare managers for cooperation with their Chinese partners while emphasizing that this cooperation will be interesting, though absolutely not easy, since Chinese approach to knowledge and its sharing under the influence of their national culture is very specific and different from Western ways. The term “Western cultures” is understood to mean namely the cultures of Europe and the U.S.A. Keywords: Knowledge management, national culture, China Classification-JEL: M12 Pages: 20-26 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/8/4 File-URL: http://cebr.vse.cz/cebr/article/view/8 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:4:p:20-26 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/4 Template-Type: ReDIF-Article 1.0 Author-Name: Karel Týra Author-Name: Miroslav Karlíček Title: Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets Abstract: This paper investigates whether the current economic slowdown in the four CEE countries was accompanied by strong growth of private-label share as the theory suggests. Unexpectedly, based on the data of Nielsen Retail Measurement Service, we prove that the private-label share grew relatively slowly, although all four countries had large potential for growth of this share. We demonstrate that the key reason behind this development was most probably the massive in-store promotions that were decreasing the price gap between private labels and branded products. Managerial implications of these findings for both manufacturers and retailers within the region are discussed. Classification-JEL: M31 Pages: 27-32 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/14/7 File-URL: http://cebr.vse.cz/cebr/article/view/14 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:5:p:27-32 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/5 Template-Type: ReDIF-Article 1.0 Author-Name: Iveta Němečková Title: Education as Employee Motivation and Retention Factor of the Companies Operating in the Czech Republic Abstract: The initial part of the article addresses the human potential of companies as well as the motivation and retention of employees, which play a key role in reaching a company’s commercial and financial goals. The article’s objective is answering questions concerning the importance of employee education as a significant tool of employee motivation and retention. The article’s author has set two hypotheses: H1: It is possible to identify common factors having an impact on employee motivation and retention from job descriptions and position in the management hierarchy’s point of view. It is also possible to find out and name the key factors in motivation and retention preferred by employees in the Czech Republic. H2: The possibility of further education and professional growth is a very important motivational factor for employees. The hypotheses were verified and confirmed through an anonymous questionnaire; the author conducted the research among employees of Czech companies. The research, which was of key importance for data collection, was supplemented by round table discussions with the respondents, helping to confirm and to be more accurate in interpretation of results delivered by the research. A clear result has come of the research; respondents valued further education the most out of sixteen offered benefits provided by employers. The article’s conclusion - referring to the fact of a drop in education investments by companies due to cost cutting pressures (a very dangerous and unhealthy trend from the long-term point of view, according to the article’s author) - provides managers with recommendations. Keywords: Education, Employee Motivation Classification-JEL: M5 Pages: 33-37 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/16/9 File-URL: http://cebr.vse.cz/cebr/article/view/16 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:6:p:33-37 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/6 Template-Type: ReDIF-Article 1.0 Author-Name: Soňa Gullová Title: Flaws in the Social Manners of Czech Managers Abstract: We expect businesspeople, managers and representatives to know and apply Central European rules of etiquette. When travelling abroad or dealing with people from different countries the guest, of course, adjusts their behaviour according to their host, however, only as far as their own etiquette allows. However, many Czech managers are ignorant of the rules of their own etiquette. Nowadays, the knowledge of etiquette is becoming an economic must. It is evident that in order to gain or retain a job or be promoted one must abide by its rules. Companies no longer undue behaviour on the side of their employees or for such behaviour to harm the working atmosphere within the company. The more the professional qualification of employees evens out, the more their manners and neat appearance gain in importance. Significant deficiencies in this respect are apparent especially in dealing with foreigners. On international level, perfect manners are imperative. Keywords: social manners, etiquette, managers Classification-JEL: M12, M14 Pages: 38-44 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/13/6 File-URL: http://cebr.vse.cz/cebr/article/view/13 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:7:p:38-44 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/7 Template-Type: ReDIF-Article 1.0 Author-Name: Tomáš Poucha Author-Name: Denisa Kasl Kollmanová Title: Laurent Boukobza: Disagreeing With Your Boss May Not Be Easy in Central Europe Pages: 45-48 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/20/15 File-URL: http://www.vse.cz/cebr/8 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:8:p:45-48 Template-Type: ReDIF-Article 1.0 Author-Name: Jan Řežáb Title: Social Media Marketing and Brands’ Social Marketing Behavior Pages: 49 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/21/12 File-URL: http://www.vse.cz/cebr/9 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:9:p:49 Template-Type: ReDIF-Article 1.0 Author-Name: Hana Machková Title: Diversity in European Marketing Abstract: The case book “Diversity in European Marketing” is the result of the scientific cooperation of the CEMS Marketing Faculty Group. Prestigious Central European Universities - Corvinius University of Budapest and University of Economic, Prague - are members of CEMS - the Global Alliance in Management Education of 26 leading business schools and 70 multinational companies. Four authors from these two Universities share in this book their experience of Central European Marketing specifics. Keywords: diversity, european, marketing Pages: 50-51 Volume: 2012 Issue: 1 Year: 2012 File-URL: http://cebr.vse.cz/cebr/article/download/17/10 File-URL: http://cebr.vse.cz/cebr/article/view/17 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:1:id:10:p:50-51