Template-Type: ReDIF-Article 1.0
Author-Name: Miroslav Karlíček
Title: Editorial
Pages: 3
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/96/58
File-URL: http://www.vse.cz/cebr/57
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:57:p:3

Template-Type: ReDIF-Article 1.0
Author-Name: Ilya Bolotov
Title: Analysis of the Retail Trade and Automotive Industry in the Russian Federation
Abstract: The article examines recent developments in the Russian retail trade and automobile industry as in the two very dynamic sectors of the Russian economy by stating and forecasting sales trends, presenting main market participants, shares of business forms and deducing perspectives for Central and Eastern European investors. The author uses a standard methodology for description of industries and one- and multi-dimensional time series models for forecasts and analysis. The article’s main benefit for Central and Eastern European managers is its concise and up-to-date description of the both sectors of the Russian economy, which is not easily accessible for foreigners due language barriers and marketing agencies’ fees.
Keywords: automotive industry, Russian market, retail trade, perspectives, forecasts.
Classification-JEL: L62, L81, M31, O52
Pages: 7-14
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/87/59
File-URL: http://www.vse.cz/cebr/49
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Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:49:p:7-14
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Template-Type: ReDIF-Article 1.0
Author-Name: Petr Král
Title: Could there be a luxury brand originating from the Czech Republic? The case of the Czech watchmaker Prim.
Abstract: Central Europe, due to its history, is not perceived as a region from which a luxury brand could originate while luxury is traditionally connected to Western European countries (such as France, Italy or Switzerland). Country of origin (COO) plays an important role in perception of any brand but for luxury brands the COO is usually even more important than for mainstream brands because it is an important part of the brand´s heritage. But despite their unfavorable origin we could observe in the last years that brands which originate from CEE region position themselves on the luxury market. The goal of this article is to investigate the COO effect for luxury brand originating in the Czech Republic- namely the watchmaker Prim- and its impact on the marketing strategy of this brand. The main research method used in this article is the case study method which combines the findings of in- depth interviewing and observations together with findings of the secondary research. The managerial implications mainly target brand managers of luxury or premium market brands originating from the Czech Republic and other countries in Central Europe.
Keywords: Marketing;, Branding, Country of Origin;, Luxury;
Classification-JEL: M31
Pages: 15-21
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/89/60
File-URL: http://www.vse.cz/cebr/50
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:50:p:15-21
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Template-Type: ReDIF-Article 1.0
Author-Name: Denise Ravet
Title: Delivering Sustainability Through Supply Chain Distribution Network Redesign
Abstract: Purpose - Companies could gain (cost, service, green/sustainable) competitive advantage through the supply chain network. The goal of this article is to study how to deliver sustainability through the supply chain distribution network redesign.  Design/methodology/approach - A literature review is conducted to examine research relating to sustainable supply chain strategies and supply chain distribution network redesign.  Findings - A study of the supply chain literature reveals the importance to rethink the supply chain distribution network design and to treat sustainability as integral to operations.
Keywords: Global Supply Chain Strategies, Sustainable supply chain strategies, Distribution network redesign
Classification-JEL: M, M11, R4
Pages: 22-29
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/83/61
File-URL: http://www.vse.cz/cebr/51
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Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:51:p:22-29
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/51

Template-Type: ReDIF-Article 1.0
Author-Name: Carmen Giorgiana Bonaci
Author-Name: Jiří Strouhal
Author-Name: Libuše Müllerová
Author-Name: Jaroslava Roubíčková
Title: Corporate Governance Debate on Professional Ethics in Accounting Profession
Abstract: This paper focuses on the particular case of professional ethics in the context of the accounting profession. After briefl y discussing recent events that made us reconsider our understanding of corporate governance, accountancy and ethics, we attempt to delimit the state of the art by looking at ethics from the accounting profession’s perspective. When aiming to clarify professional ethics, we closely analyze integrity based on the latest developments undertaken by European professional bodies. The fi ndings are used in identifying
Keywords: business ethics, accounting profession, auditing, code of ethics
Classification-JEL: G30, M41
Pages: 30-35
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/76/62
File-URL: http://www.vse.cz/cebr/52
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:52:p:30-35
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Template-Type: ReDIF-Article 1.0
Author-Name: Karel Havlicek
Author-Name: Pavla Breckova
Title: Significance and Differences of Marketing and Sales Controlling
Abstract: Small and medium-sized companies usually perceive controlling in connection with financial management. However, it is a serious mistake which may have very unpleasant consequences for businesses. Such consequences are usually connected with a failure to achieve operational and strategic aims in the area of sales, production, innovation or marketing. For companies, a failure of marketing and sales controlling means that achieving the aims in the area of customer relations management is threatened, which subsequently results in the company´s sales not being fulfilled. This may result in a failure of the corporate strategy in the medium-term, which tends to be followed by a failure of sales and a threat to liquidity. Absence of marketing and sales controlling is usually the most frequent cause of a crisis. Therefore, the aim of the article is to describe the main areas of marketing and sales controlling and its relation to risk management.
Keywords: Marketing Controlling, Sales Controlling, Business Process Management, Sales, Forecasts
Classification-JEL: M21, M31
Pages: 36-42
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/81/63
File-URL: http://www.vse.cz/cebr/53
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:53:p:36-42
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Template-Type: ReDIF-Article 1.0
Author-Name: Květa Olšanová
Title: Food Marketing to Children - Introduction to Ethical Issues
Abstract: The working paper provides an overview of key stakeholders involved in the food marketing to children in Europe and in the Czech Republic. It analyzes the role of the legislation as well as of voluntary codes of conduct in the food industry. The industry part of the issue is also covered by explanation of their role and position in the obesity issue. The form of food industry cooperation at the Food Chamber through a working group of involved companies is analyzed and an example of the corporate responsibility program is shown. The paper is going to serve as a review of the issue for further exploration needs.
Keywords: Advertising to children, self-regulation, ethics, food industry
Classification-JEL: M31, M37, M38
Pages: 43-50
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/78/64
File-URL: http://www.vse.cz/cebr/54
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Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:54:p:43-50
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Template-Type: ReDIF-Article 1.0
Author-Name: Tomáš Poucha
Title: Dr. Jagdish Parikh: Managers do not Enjoy their Lives and Work
Pages: 54-56
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/90/66
File-URL: http://www.vse.cz/cebr/56
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:56:p:54-56

Template-Type: ReDIF-Article 1.0
Author-Name: Joanna Park-Tonks
Title: Personal Branding as an Expatriate in Austria
Pages: 51-53
Volume: 2013
Issue: 3
Year: 2013
File-URL: http://cebr.vse.cz/cebr/article/download/82/65
File-URL: http://www.vse.cz/cebr/55
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2013:y:2013:i:3:id:55:p:51-53