Template-Type: ReDIF-Article 1.0 Author-Name: Miroslav Karlíček Title: Editorial Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/122/78 File-URL: http://www.vse.cz/cebr/68 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:68 Template-Type: ReDIF-Article 1.0 Author-Name: Michael Bahles Title: Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany Abstract: In international macroeconomics, there is a specific concept explaining deviations in international trade relations showing that countries have a bias and a strong preference for the consumption of their home-country goods. This article presents an application of the concept on brand preferences in West and East Germany, where a home-bias-inconsumption has been observed for the East of Germany. It is the first application of the concept on the territory of brand preference that explains the strong rootedness of the Eastern German consumers to their regionally known and familiar brands. The goal of the article is to elaborate more deeply the differences in attitudes towards brands between Eastern and Western German consumers. The main research method is secondary analysis of the data collected in two large research studies: (1) “West-East brand study”, and (2) “Consumer Analysis”. The results of the presented study have interesting managerial implications in brand management, showing that brands should utilize their local rootedness. Keywords: Home-bias-in-consumption, local brand preference, brand heritage and nostalgia Classification-JEL: M31 Pages: 7-12 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/121/77 File-URL: http://www.vse.cz/cebr/69 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:69:p:7-12 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/69 Template-Type: ReDIF-Article 1.0 Author-Name: Luboš Smrčka Author-Name: Jaroslav Schönfeld Title: Several Conclusions from Research of Insolvency Cases in the Czech Republic Abstract: The survey of real outcomes of insolvency proceedings in the Czech Republic analysed by this study took place during 2012 and 2013. This is the first survey that enables (on the basis of a statistically declarative sample) the ascertainment of certain crucial data as to the actual outcome of insolvency proceedings in the Czech Republic, i.e. especially as to the yields which creditors obtain. The study analysis outcomes drawn from two waves of statistical research, compare these two waves together and place the results gained into an international context. In addition, the study also brings forward basic information on the structure of the insolvency act in the Czech Republic and possible changes in legislation that would create a more congenial environment for creditors. Keywords: insolvency proceedings, insolvency, bankruptcy, yield for creditors, insolvency law Classification-JEL: G30, G33, K29 Pages: 13-19 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/103/79 File-URL: http://www.vse.cz/cebr/70 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:70:p:13-19 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/70 Template-Type: ReDIF-Article 1.0 Author-Name: Alena Farková Author-Name: Markéta Lhotáková Title: Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category Abstract: A lot has been said and written about online communication in the past several years, and just as any new phenomenon, online communication is a disputable topic in many companies. The objective of this article is to analyse the behaviour of Czech consumers online and their preferences for the different online communication channels in the consumer goods category. We have examined what digital media are and how companies can use them, including a close examination of the Czech Internet population. As many of the research studies and data lead to different conclusions, especially concerning communication on social media, we have decided to apply the theoretical knowledge on a case of the Tassimo brand, a capsule coffee machine maker. This study lead us to the conclusion that consumer relevant online communication is about ensuring easily accessible clear information, especially via websites, reviews and recommendations, while social media play a minor role at the moment. Keywords: online communication, digital media, social media Classification-JEL: M37 Pages: 20-26 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/100/80 File-URL: http://www.vse.cz/cebr/71 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:71:p:20-26 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/71 Template-Type: ReDIF-Article 1.0 Author-Name: Hasebur Rahman Title: Training and Job Satisfaction for Organizational Effectiveness: A Case Study from the Banking Sector Abstract: Every organization needs well-adjusted, trained, and experienced people to perform its activities effectively and efficiently. Today’s business environment has become complex; the training for employees’ education is becoming a diver for adjusting dynamic change in organizational interfaces. This survey reveals that employee training and job satisfactions have a significant positive relationship with organizational effectiveness. The survey also indicates that job dissatisfaction has an insignificant relationship with organizational effectiveness in commercial banks. The study indicates that to chase dynamic business environments, management should focus on building human resources through diverse training for promoting organizational effectiveness. Keywords: Training, job satisfaction, job dissatisfaction, organizational effectiveness, employees, commercial bank Classification-JEL: M10, M12 Pages: 27-34 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/115/81 File-URL: http://www.vse.cz/cebr/72 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:72:p:27-34 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/72 Template-Type: ReDIF-Article 1.0 Author-Name: Inka Neumaierová Author-Name: Ivan Neumaier Title: INFA Performance Indicator Diagnostic System Abstract: Financial analysis is an essential tool for those interested in assessing the economic management situation of enterprises and subsequent decision making. The aim of this article is to demonstrate the capacity the IN Financial Analysis (INFA) system has to inform, i.e. its information capability. This is a tool that allows users to comprehensively assess the economic management of enterprises in that it causally links the indicators of financial controlling and risk controlling. We apply it to the best industrial enterprises in the Czech Republic in 2011 and 2012 and at the same time use the representative database of the Ministry of Industry and Trade of the Czech Republic. Keywords: Financial controlling, risk controlling, INFA financial analysis, industrial enterprises in the Czech Republic, foreign owners, domestic owners Classification-JEL: M21 Pages: 35-41 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/118/82 File-URL: http://www.vse.cz/cebr/73 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:73:p:35-41 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/73 Template-Type: ReDIF-Article 1.0 Author-Name: Marek Stříteský Author-Name: Martin John David Quigley Title: Designing HR Organizational Structures in terms of the HR Business Partner Model Principles from the Perspective of Czech Organizations Abstract: This paper describes new trends related to the concepts contained in HR organizational structures within Czech organizations. In addition, it describes the specifics of the roles played by HR in those organizations which have transformed their HR departments in terms of the principles of the HR Business Partner Model, both in theory based on available resources, and at the practical level based on the results of primary examination. The goal of this paper is to present the key perceptions of the changes made in the HR structure within the organizations, as well as the impact of these changes on the effectiveness of the HR departments concerned. Another goal of the paper is to summarize the responsibilities of the newly created position known as the HR Business Partner in these organizations as well as the demands placed upon the personnel employed in the HR Business Partner role. The paper offers conclusions based on the results of both quantitative and qualitative surveys. It also contains a case study of one organization which has one of the best transformed HR departments, and whose services are classified, by internal clients, as being of high quality. Keywords: human resource management, HR Organizational Structure, HR Transformation, HR Roles, HR Business Partner Classification-JEL: J21, L22, M12 Pages: 42-50 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/107/83 File-URL: http://www.vse.cz/cebr/74 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:74:p:42-50 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/74 Template-Type: ReDIF-Article 1.0 Author-Name: Tomáš Poucha Title: Hana Machková: Cooperation with Students Pays off for Companies Pages: 51-55 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/128/86 File-URL: http://www.vse.cz/cebr/75 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:75:p:51-55 Template-Type: ReDIF-Article 1.0 Author-Name: Gillian Pritchett Title: What Colour is Your Ocean? Pages: 56 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/117/87 File-URL: http://www.vse.cz/cebr/76 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:76:p:56 Template-Type: ReDIF-Article 1.0 Author-Name: Gillian Pritchett Title: Book Review: Disciplined Entrepreneurship Pages: 58-59 Volume: 2014 Issue: 1 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/119/84 File-URL: http://www.vse.cz/cebr/77 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:1:id:77:p:58-59