Template-Type: ReDIF-Article 1.0 Author-Name: Ondřej Machek Title: Editorial Pages: 3-3 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/166/109 File-URL: http://www.vse.cz/cebr/96 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:96:p:3-3 Template-Type: ReDIF-Article 1.0 Author-Name: Ilya Bolotov Title: New Member States of the European Union and the Current Trends in the World Economy Abstract: This paper describes the specifics of the current development of the world economy and discusses implications for new member states of the European Union, the EU NMS, with a small case study on the Czech Republic. The paper is divided into four parts: the trends, the EU NMS and the effects of the trends in the EU NMS and in the Czech Republic. The paper is based on a general economic analysis of data provided by the World Bank (WB), the International Monetary Fund (IMF), Eurostat, the European Central Bank (ECB) and by the Czech Statistical Office (CZSO). Being familiar with recent macroeconomic trends is nowadays important for Central and Eastern European managers in order to efficiently adapt their strategies to the constantly changing business environment. Keywords: crisis, Czech Republic, world economy, European Union, new member states Classification-JEL: F01, F15, O52, P20 Pages: 7-13 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/152/108 File-URL: http://cebr.vse.cz/cebr/article/view/152 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:97:p:7-13 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/97 Template-Type: ReDIF-Article 1.0 Author-Name: Marija Tisovski Title: Profiling Customer Types in Luxury Retail Settin Abstract: The type of customer who buys luxury is continuing to evolve. This research investigates the value and service-dominant theory effects on the value co-creation process between a service provider and service consumer within the luxury retail environment. The goal of the paper is two-fold: first, to offer a new view on value co-creation and second, to suggest potential in-store target segments based on experiential drivers in order to improve value sharing within luxury stores for diverse luxury shoppers. In other words, the author noticed a gap between the existing writing and practice - customer involvement has become interactive, and not neglected. The paper, thus, introduces four groups of customers: Experts, Popular, Exclusive and Aspirational. The methodology used combines analyses of four value creation denominators within the luxury setting: actor’s role, aesthetics, networks and luxury brand with findings from secondary research to integrate into the existing writing in this field. The managerial implications mainly target brand managers of luxury and premium brands with the objective to offer insights on how to address, with higher precision, the types of clients visiting and shopping for luxury products. Keywords: luxury, value co-creation, service-dominant (S-D) Classification-JEL: M37 Pages: 14-19 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/147/110 File-URL: http://cebr.vse.cz/cebr/article/view/147 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:98:p:14-19 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/98 Template-Type: ReDIF-Article 1.0 Author-Name: Slawomir Czarniewski Title: Challenges in the Central European Postal Markets: The Example of the Polish Post Abstract: The purpose of this work is to show the economic conditions of the postal market in Poland. The pace of economic transformation and growing competition in the postal market means that Polish Post is somehow forced to take new measures to improve the effectiveness of communication with their market environment. The focus points of this study are the economic mechanisms of the effectiveness and efficiency of the process of communicating specified value to the customer, and an attempt to identify the factors boosting an increase in efficiency. The reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion. Keywords: postal market;, communicating value, competition, customer Classification-JEL: M31, M37 Pages: 20-29 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/150/111 File-URL: http://cebr.vse.cz/cebr/article/view/150 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:99:p:20-29 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/99 Template-Type: ReDIF-Article 1.0 Author-Name: Daniela Kolouchová Author-Name: Jan Rožek Title: Is it Possible to Improve the Relationship between Marketing and Sales? Abstract: Functional cooperation between marketing and sales should be the basic element in all market-oriented companies. This paper investigates the fundamental instruments and tools how to foster the relationship between marketing and sales departments. The authors begin with a review of existing literature in order to gain an overall picture of the respective field. Subsequent qualitative research is based on in-depth expert interviews with midlevel managers. Middle management representatives and their subordinates must interact with the opposite department on a daily basis. Sixty expert interviews reveal that respondents evaluate their relationship with the other department mostly as functional in the way that the common goals are always reached. Research results have shown that the most functional interconnecting elements are the organizational culture that promotes cross-functional communication and information exchange between the representatives of both departments. Very beneficial are common goals, cross functional teams and an open data sharing culture. Effective cooperation should be always endorsed by the top management. At the end, several managerial implications are developed. Keywords: marketing, management, Sales, interfunctional relationship, information flow Classification-JEL: M31 Pages: 30-36 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/156/112 File-URL: http://cebr.vse.cz/cebr/article/view/156 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:100:p:30-36 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/100 Template-Type: ReDIF-Article 1.0 Author-Name: Michael Bahles Title: Diplomatic Skills Used for International Marketing Practice Abstract: In international management, there are observable difficulties in development processes and international alignments similar to situations in international diplomacy. This article presents application of the theories and concepts of international diplomacy on the practice of international marketing. It is the first application of the concept of international diplomacy for management, especially marketing practices. The goal of the article is to elaborate the concepts and solutions of international diplomacy for international marketing. The used research method is secondary analysis of existing theories and concepts of diplomacy in combination with expert interviews with international diplomats as well as international marketing practitioners. The results of the presented examination have interesting managerial implications for international marketing development processes, showing that the virtues of international diplomacy can be adapted to the practice of international marketing. Keywords: International marketing, international management, international negotiation, diplomacy Classification-JEL: M31 Pages: 37-42 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/158/113 File-URL: http://cebr.vse.cz/cebr/article/view/158 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:101:p:37-42 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/101 Template-Type: ReDIF-Article 1.0 Author-Name: Mohammad Reza Hamidizadeh Author-Name: Maryam Zargaranyazd Title: Analyzing International Readiness of Small and Medium-Sized Enterprises Abstract: Internationalization has different connotations for different social sciences and its social, economic and cultural impacts have been examined by a number of studies. While firms’ internationalization processes have been understood as being dynamic, the concept of international readiness has rarely been the main focus of research efforts, which until a decade ago, focused principally on explaining sequences of entry modes and choices of markets. The emergence of the study of international entrepreneurship has enhanced the role of readiness. This study reviews the concept of international readiness by experimental and theoretical studies. Axioms in this research are based on content analysis. The framework incorporates measures to evaluate SMEs’ international readiness. The paper concludes with a research agenda as a guide for future work on considering the readiness as a critical phase before the internationalization process. Keywords: internationalization, international readiness, international motives, small and medium-sized enterprises Classification-JEL: F23, F53, M31 Pages: 43-48 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/155/114 File-URL: http://cebr.vse.cz/cebr/article/view/155 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:102:p:43-48 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/102 Template-Type: ReDIF-Article 1.0 Author-Name: Tomáš Poucha Title: German Valencia: It is Good to Know the Balance Pages: 49-51 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/160/115 File-URL: http://cebr.vse.cz/cebr/article/download/160/115 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:103:p:49-51 Template-Type: ReDIF-Article 1.0 Author-Name: Gillian Pritchett Title: Value Proposition Design: How to Create Products and Services Customers Want Pages: 52 Volume: 2014 Issue: 4 Year: 2014 File-URL: http://cebr.vse.cz/cebr/article/download/167/116 File-URL: http://cebr.vse.cz/cebr/article/download/167/116 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:4:id:104:p:52