Template-Type: ReDIF-Article 1.0 Author-Name: Ondřej Machek Title: Editorial Pages: 3-3 Volume: 2015 Issue: 3 Year: 2015 File-URL: http://cebr.vse.cz/cebr/article/download/212/137 File-URL: http://cebr.vse.cz/cebr/article/download/212/137 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:127:p:3-3 Template-Type: ReDIF-Article 1.0 Author-Name: Radek Tahal Title: Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London Abstract: Loyalty programs rank among the most important marketing tools used for motivating customers in repeated purchases. The history is more than a hundred years old and there are many interesting points in the development. At present, programs can be built on the basis of various algorithms. In any case, it is necessary to develop such programs that are positively accepted by customers, viewed as useful, creating emotional ties to a retailer or to a brand. This study is based on primary data collected in the Czech Republic and in Great Britain, and it aims at two research targets. The first is to compare customers´ preferences in choosing loyalty programs in the two countries, to find similarities and differences. The second target is to make a comparison of customers´ willingness in disclosing their personal data for a retailer when signing up for a loyalty program. Keywords: loyalty, loyalty scheme, personal data, market research, consumer Classification-JEL: M31 Pages: 5-12 Volume: 2015 Issue: 3 Year: 2015 File-URL: http://cebr.vse.cz/cebr/article/download/200/133 File-URL: http://cebr.vse.cz/cebr/article/view/200 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:128:p:5-12 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/128 Template-Type: ReDIF-Article 1.0 Author-Name: Zuzana Křečková Kroupová Title: Shared Value and Its Regional and Industrial Reflection in Corporate Projects Abstract: The article analyzes Shared Value (CSV) implemented projects by regions, social issues, and industries that are involved in pursuing the CSV concept. Project preferences by region show South America, Central America and Caribbean, Global scope and Africa as key targets of CSV projects, followed by North America and Asia. Europe, both Western and Eastern, is at the edge of interest with only several projects implemented. Project preferences by industry clearly show that companies capitalize on their strengths and professional focus. Analyzed Shared Value projects proved simultaneous value to a wide range of corporate stakeholders by creating new products or services, redefining productivity in the value chain or enabling local cluster development. Given the strategic nature of CSV projects, top management initiative is necessary. Numerous world-wide proven Shared Value business cases could serve as inspira-tion for Central European leaders in creation of their future strategies. Successful CSV pro-jects implemented in the Czech Republic are mentioned. Keywords: Corporate Social Responsibility, shared value, stakeholders Classification-JEL: L21, M14, Q56 Pages: 13-22 Volume: 2015 Issue: 3 Year: 2015 File-URL: http://cebr.vse.cz/cebr/article/download/197/132 File-URL: http://cebr.vse.cz/cebr/article/view/197 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:129:p:13-22 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/129 Template-Type: ReDIF-Article 1.0 Author-Name: Hana Machková Author-Name: Paul-Marc Collin Title: Market Entry Strategies of Passenger Carmakers - The Case Study of the Czech Republic Abstract: In 2014, the Czech automotive industry had a record-breaking year with 1 278 000 motor vehicles manufactured. This was a result of the investment of three major carmakers, who entered into the Czech Republic, because they believed in the industrial capacity of the country and its strategic location in Central Europe. The goal of this article is to analyze the different entry strategies into the Czech market and to compare the results of different strategic approaches for both foreign private investors and the recipient country. The main research method used in this article is a case study. In our case studies, we will analyze the cases of the Volkswagen group and its acquisition of the manufacturer Škoda, the greenfield investment of Hyundai, and the strategic alliance of the French car producer PSA with Japanese Toyota who had founded the TPCA joint venture in the Czech Republic. All three case studies show examples of good practices and prove that foreign direct investment (FDI) has the potential to generate employment, raise productivity, transfer skills and technology, enhance exports and contribute to the long-term economic development of the country. Keywords: Czech Republic, market entry strategies, car manufacturers, case study Classification-JEL: F60 Pages: 23-34 Volume: 2015 Issue: 3 Year: 2015 File-URL: http://cebr.vse.cz/cebr/article/download/209/136 File-URL: http://cebr.vse.cz/cebr/article/view/209 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:130:p:23-34 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/130 Template-Type: ReDIF-Article 1.0 Author-Name: Marek Vich Title: The Emerging Role of Mindfulness Research in the Workplace and its Challenges Abstract: This paper focuses on the current state of art in mindfulness research on workplace and identi-fies some of the necessary steps and risks in the creation of mindful leadership theory. Mind-fulness has the potential to effectively address three topical organizational challenges of grow-ing demands on adaptability, prevailing issues of work-related stress and the necessity to raise the moral level in organizations. Current studies seem to suitably respond to the issues of work-related stress; however, the challenges of adaptability and morality so far lack appropri-ate empirical validation. Lack of empirical support is also noticeable in the case of mindful leadership theory as most studies still focus solely on individual leader development. Howev-er, it is important to start to discuss the suitable core variables of mindful leadership now as a clear differentiation from other leadership approaches like authentic leadership will be crucial for successful creation of mindful leadership theory. This paper also presents recommenda-tions for entrepreneurs and managers willing to incorporate mindfulness into their organiza-tional settings. Keywords: mindfulness, mindfulness-based interventions (MBIs), mindful leadership, self-awareness, moral awareness, authentic leadership, ethical leadership Classification-JEL: M14, M53, O35 Pages: 35-47 Volume: 2015 Issue: 3 Year: 2015 File-URL: http://cebr.vse.cz/cebr/article/download/210/135 File-URL: http://cebr.vse.cz/cebr/article/view/210 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:131:p:35-47 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/131 Template-Type: ReDIF-Article 1.0 Author-Name: Jiří Strouhal Author-Name: Natalja Gurvitš Author-Name: Monika Nikitina-Kalamäe Author-Name: Emilia Startseva Title: Finding the Link between CSR Reporting and Corporate Finan-cial Performance: Evidence on Czech and Estonian Listed Com-panies Abstract: Despite the fact that obligations to publish reports on corporate social responsibility will come into force in the European Union from 2018, an increasing number of companies are starting to implement corporate social responsibility (CSR) policy into their everyday business practic-es, and as a result the information of this activity is disclosed in CSR reports or within annual reports. As the disclosure of such information is currently voluntarily based, we believe that the growing popularity of CSR leads to a direct link between the sustainability of the compa-ny and its financial performance. The purpose of this paper is therefore to determine the link-age between CSR and financial performance within two countries in the CEE region - Czech and Estonia - using data from 2012 - 2013. We compare return on assets and normalized mar-ket value added of listed companies. Based on the results, we can state that the implementa-tion of a standalone CSR report does not have any direct linkage with the financial perfor-mance of the tested companies. Keywords: sustainability, Corporate Social Responsibility, CSR reports, annual reports, management report, corporate governance Classification-JEL: G30 Pages: 48-59 Volume: 2015 Issue: 3 Year: 2015 File-URL: http://cebr.vse.cz/cebr/article/download/211/134 File-URL: http://cebr.vse.cz/cebr/article/view/211 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2015:y:2015:i:3:id:132:p:48-59 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/132