Template-Type: ReDIF-Article 1.0 Author-Name: Ondřej Machek Title: Editorial Pages: 3-3 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/234/152 File-URL: http://cebr.vse.cz/cebr/article/download/234/152 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:140:p:3-3 Template-Type: ReDIF-Article 1.0 Author-Name: Daniel Seelhofer Title: Developing Business School Strategies: A Practitioner-Oriented Conceptualization Abstract: This conceptual paper examines the rationale for strategic planning in business schools and outlines an applied strategy development and controlling process that has been in use at a major Swiss business school for several years, contributing to a significant strengthening of the school's strategic position. It explains the strategy hierarchy and the strategy planning cycle, describes how to conduct a consistent strategic situation analysis, and details how to develop and manage a coherent strategy at all levels (normative, strategic, tactical, and operational), including type, nature, and structure of the corresponding documents. Keywords: strategy development, strategic planning, business school Classification-JEL: J2 Pages: 5-28 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/219/146 File-URL: http://cebr.vse.cz/cebr/article/view/219 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:141:p:5-28 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/141 Template-Type: ReDIF-Article 1.0 Author-Name: Radek Tahal Author-Name: Václav Stříteský Title: Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View Abstract: Opera has a famous history and even the present-day repertoire in opera houses mostly consists of classical and well-known works. Marketers are trying to find new ways that would enable opera lovers all over the world to enjoy top quality performances. One of the most successful models is real-time transmissions of operas to geographically remote cinemas. Cinemas from all around the world participate in the project. In this paper, the authors analyze the spectators´ profile and point out differences between North America and the Czech Republic, focusing on transmissions of performances by the Metropolitan Opera in New York. The authors submit a detailed analysis of the socio-demographic characteristics of the spectators and the attendance frequency. Special attention is paid to the marketing profile of Czech spectators, based on primary data gathered in the research. The paper is a combination of research report and business case study. The study reveals that female visitors prevail. Elderly people are also represented in high percentages. The spectators are characterized by refined taste in their lifestyles and familiarity with modern technology. Keywords: live opera transmissions, event cinema, target audience, marketing profile Classification-JEL: M31 Pages: 29-36 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/229/148 File-URL: http://cebr.vse.cz/cebr/article/view/229 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:142:p:29-36 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/142 Template-Type: ReDIF-Article 1.0 Author-Name: Andrea Szalavetz Title: Global Crisis and Upgrading of MNCs’ Manufacturing Subsidiaries: A Case Study of Hungary Abstract: The purpose of this paper is to investigate the impact of MNCs’ crisis-driven cost-cutting and organizational restructuring actions on their local subsidiaries in Hungary. We hypothesize that much of the cost-cutting minded and efficiency-focused organizational transformation prompted by the global crisis of 2008 can actually be beneficial to some subsidiaries. Drawing on interviews carried out at 13 manufacturing subsidiaries, we find that upgrading occurs partly as a consequence of MNCs’ pressure to reduce costs and improve efficiency, partly as an outcome of organizational restructuring and resources reallocation, and partly as a result of an increasing delegation of advanced functions to production subsidiaries. Although the Hungarian subsidiaries were on the receiving end: they hosted some of the relocated production activities, the main managerial implication is that caution is needed, success often breeds failure. The resulting overconfidence may prevent local managers and policy-makers from monitoring and analyzing industry-specific technological and market trends to detect opportunities and threats as early as possible. Keywords: crisis adaptation, manufacturing subsidiaries, upgrading, Hungary Classification-JEL: D22, D23, D81, F23 Pages: 37-44 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/224/147 File-URL: http://cebr.vse.cz/cebr/article/view/224 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:143:p:37-44 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/143 Template-Type: ReDIF-Article 1.0 Author-Name: Mario Bogdanovic Author-Name: Ladislav Tyll Title: Attitude of Management Students towards Whistleblowing: Evidence from Croatia Abstract: This study examines the attitude of management students towards whistleblowing in a sample of 121 master students of business ethics at the Faculty of Economics University in Split, Croatia. The three measurement instruments include whistleblowers´ attitudes (3 items), whistleblowing attitudes (2 items) and potential types of whistleblowing reactions (8 items), i.e. external reactions (4 items) and internal reactions (4 items). The results of the study indicated a positive attitude toward whistleblowing and whistleblowers. The authors also found that female students exhibited more confidence in management and were more prone to whistleblowing than male students. Also, students with professional experience considered whistleblowing to be in the public interest more than students with no professional experience. The results may be of practical use to managers who can benefit from whistleblowing while keeping in mind that whistleblowing can't be avoided and that punishing whistleblowers seems to be a bad managerial practice. Keywords: business ethics, Whistleblowing, ethical climate, ethical culture, organization and management improvement Classification-JEL: M1, M5 Pages: 45-61 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/230/149 File-URL: http://cebr.vse.cz/cebr/article/view/230 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:144:p:45-61 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/144 Template-Type: ReDIF-Article 1.0 Author-Name: Hana Machková Title: Higher Education in Central Europe and its Impact on Countries’ Competitiveness Pages: 62-68 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/228/150 File-URL: http://cebr.vse.cz/cebr/article/download/228/150 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:145:p:62-68 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/145 Template-Type: ReDIF-Article 1.0 Author-Name: Ilya Bolotov Title: Book Review: Business in Russia Pages: 69-70 Volume: 2016 Issue: 1 Year: 2016 File-URL: http://cebr.vse.cz/cebr/article/download/227/151 File-URL: http://cebr.vse.cz/cebr/article/download/227/151 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:1:id:146:p:69-70