Template-Type: ReDIF-Article 1.0 Author-Name: Ondřej Machek Title: Editorial Pages: 3-3 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=147.pdf File-URL: http://cebr.vse.cz/cebr/article/download/255/153 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:147:p:3-3 Template-Type: ReDIF-Article 1.0 Author-Name: Bojana Suzić Author-Name: Miroslav Karlíček Author-Name: Václav Stříteský Title: Adoption of Social Media for Public Relations by Museums Abstract: Conceptual evolution of the Internet and Web, substantiated through Web 2.0 and the emergence of online social networks, reinvented the way that enterprises interact with their customers. Museums, as cultural institutions with an important mission, are not unaffected by that change, however. In order to fulfil their duties and societal purpose successfully, they have to attract visitors’ attention and engage the public effectively in a highly competitive and saturated environment. The goal of this paper is to analyze and compare the social media presence of museums in two European capitals. It focuses on museums in Prague and Berlin, and considers their general Web presence and the dynamics of activities on Facebook. In order to understand the integrative social media approach of museums in both regions, we investigated additionally Twitter and Youtube presence among museums with a Facebook account. The study reveals a lower presence of Prague museums both on the Web and in the identified social media networks, in comparison to Berlin museums. Moreover, we conclude that the presence of both regional museums on social media networks is low, while the integration and simultaneous application of more networks at the same time are negligible, both for Prague and Berlin museums. Keywords: social media, museums, Web 2.0, Berlin museums, Prague museums Classification-JEL: M30 Pages: 5-16 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=148.pdf File-URL: http://cebr.vse.cz/cebr/article/view/236 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:148:p:5-16 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/148 Template-Type: ReDIF-Article 1.0 Author-Name: Andrea Escobar Rios Title: The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury) Abstract: In recent years the luxury industry has been strongly affected by the rapid evolution of digital technology and the internet. The use of the internet and the new digital technologies has contributed to the growth of the market and its different sectors. This meant an advantage for others, but for the luxury sector, it has been a challenge and the adaptation process slow. The online participation - in certain cases incipient - of some brands in the sector has been directed by new consumption habits, which had an impact in the marketing and communication strategies on a managerial level. Based on a theoretical review, this paper proposes a central concept known as brand expression, from which elements involved in the phenomenon of the digital era, some significant for the development of the study, are described. The resulting relations between them, together with findings obtained in interviews of consumers in the sector, describe the reason for the adaptation in content and approach of the current strategies; that in turn sets the guidelines for continuing and future developments. Keywords: brand expression, communication, consumer behavior, content marketing, digitization Classification-JEL: M31, M37, O33 Pages: 17-36 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=149.pdf File-URL: http://cebr.vse.cz/cebr/article/view/233 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:149:p:17-36 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/149 Template-Type: ReDIF-Article 1.0 Author-Name: Edina Berlinger Author-Name: György Walter Title: Income Contingent Repayments - How Can We Get into a Debt Trap? Abstract: Income contingent schemes have been widely used in student lending in the few last decades. Recently, in the aftermath of the crisis of 2007-2008, several authors argued that income contingent loans have much better risk profiles than traditional fixed loans, and they proposed to extend their scope to other areas of retail lending, too. Hence, understanding this scheme can be relevant from the point of view of both human resource management and financial engineering. In this paper we analyzed the unusual characteristics of income contingent repayments, and derived closed formulas for stability, success and shape. We concluded that humped debt paths can be frightening; however, if the growth rate of the debt is lower than the growth rate of the income, then it is not a debt trap, but a natural consequence of this patient and flexible scheme, which requires new methods of communication, risk management, financing and administration. Keywords: income contingent repayment, student loan scheme, retail lending, debt trap Classification-JEL: G01, G21, I22 Pages: 37-46 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=150.pdf File-URL: http://cebr.vse.cz/cebr/article/view/244 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:150:p:37-46 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/150 Template-Type: ReDIF-Article 1.0 Author-Name: Ergo Ottoson Author-Name: Monika Nikitina-Kalamäe Author-Name: Dr. Natalja Gurvitš Title: The Role of Accountant in the Estonian Enterprise Abstract: Recent developments and changes in the modern economy as well as falls and rises of large corporations have brought up the public interest towards the accounting discipline, and have resulted in a growing demand for accountant specialists as educated professionals. The aim of the present research is to find out what is the role of the accountant in the modern enterprise. The authors conducted a survey among Estonian accounting specialists and managers. The results of the survey clearly indicate that in most Estonian companies, accountants are actively assisting members of the board to make vital decisions, and their competence, knowledge and skills are highly valued by managers. The findings of the survey emphasize that Estonian accountants are highly qualified, keeping in line with the latest developments in the modern financial world. Keywords: accountant, accountant competencies, accountant tasks, accountant responsibilities, accountant’s role Classification-JEL: M41 Pages: 47-56 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=151.pdf File-URL: http://cebr.vse.cz/cebr/article/view/239 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:151:p:47-56 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/151 Template-Type: ReDIF-Article 1.0 Author-Name: Lidia Danik Author-Name: Izabela Kowalik Author-Name: Petr Král Title: A Comparative Analysis of Polish and Czech International New Ventures Abstract: The goal of this paper is to compare the characteristics of Polish and Czech companies which follow the Born Global internationalization model. More concretely, the analysis aims to discover the differences or similarities in terms of the internationalization paths of Polish and Czech SMEs in the characteristics of their managers in terms of the so-called “international vision” and in their innovativeness level. The introductory part of article provides a description of this internationalization model and the International New Ventures traits (INV) and summarizes the recent studies on this topic conducted in Poland and Czech Republic. In the empirical part, the International New Ventures from the two countries are compared. The Polish sample includes 105 companies which were surveyed with use of computer assisted telephone interviews in autumn 2014. For the Czech Republic, the sample consists of 54 small and medium-sized companies, which were surveyed using the computer assisted web interviews from November 2013 till January 2014. The surveyed companies in both countries fulfilled the definition of Born Globals. Descriptive statistics, cross-tabulation analysis and non-parametric tests are applied to accomplish the goals of the paper. Keywords: Czech Republic, international new ventures, comparative analysis, Poland Classification-JEL: F23, M13, M16 Pages: 57-73 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=152.pdf File-URL: http://cebr.vse.cz/cebr/article/view/250 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:152:p:57-73 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/152 Template-Type: ReDIF-Article 1.0 Author-Name: Dalia Kaupelytė Author-Name: Domas Mscichauskas Title: Analysis of Factors Influencing Financial Leverage In Lithuanian Listed Companies Abstract: The goal of the paper is to identify factors influencing financial leverage in Lithuanian listed companies. The factors influencing financial leverage have been analyzed in theoretical and empirical literature although the authors haven’t found this type of research done in Lithuania. The authors analyze the theories explaining financial leverage and factors influencing financial leverage. Survey data include 2008-2012 year financial statements of 30 firms listed on the NASDAQ OMX Vilnius stock exchange. The methods used in this paper include econometric and regression analysis. The research allowed the confirmation of financial constraints (specif-ically, working capital) and a firm's industry as factors influencing financial leverage. Financial constraints impel companies to have higher financial leverage, and firms in the same industry are predisposed to change their financial leverage accordingly. Keywords: financial leverage, listed companies, factors influencing financial leverage Classification-JEL: O16 Pages: 74-86 Volume: 2016 Issue: 2 Year: 2016 File-URL: http://www.vse.cz/cebr/download.php?jnl=cebr&pdf=153.pdf File-URL: http://cebr.vse.cz/cebr/article/view/245 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:2016:y:2016:i:2:id:153:p:74-86 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/153