Template-Type: ReDIF-Article 1.0
Author-Name: Michael Bahles
Author-Name: Gina Cook
Title: Car Motivations in the Young Target Group: An International Perspective
Abstract: Globally, there are many profound changes going on within the automotive sector. There are new technological developments like e-mobility and autonomous cars, as well as new business models such as car sharing that may make purchasing a car obsolete for the younger, international target group. The intention of this paper is to identify the role and importance of cars in the young target group internationally and to explore current motives for buying an automobile. To this end, the authors conducted a psychological research study on a diverse group of upper division undergraduate and master’s degree level students originating from more than twenty different nations.  Research methods used include structured one-on-one interviews and in-depth focus groups. The study’s results are useful for international marketing practitioners as they contribute to understanding the relevance and importance of automobiles for the international youth target market as well as identification of motives regarding car purchase across various countries. The results have implications for international managers within the automotive industry for the development of new mobility concepts as well as for international marketing communications within the automotive sector.
Keywords: International marketing, international cross cultural research, motivational research, international consumer behavior, automotive marketing
Classification-JEL: M16, M31
Pages: 3-15
Volume: 2017
Issue: 3
Year: 2017
File-URL: https://cebr.vse.cz/index.php/cebr/article/download/311/192
File-URL: https://cebr.vse.cz/index.php/cebr/article/view/311
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2017:y:2017:i:3:id:182:p:3-15
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/182

Template-Type: ReDIF-Article 1.0
Author-Name: Karolina Łopacińska
Title: Premises and Effects of Chinese M&As on the European Market in the Energy Sector
Abstract: Mergers and acquisitions (M&As) play an increasingly important role in the expansion of Chinese companies in the European market. The article aims to analyze the largest, in terms of value, M&As conducted by Chinese companies between 2005 and 2015 in the energy sector, in order to present the main premises and consequences of such agreements. For this purpose, the assessment was made based on case studies conducted by the Author, as well as the opinions of experts specializing in the business models of Chinese enterprises, derived from qualitative interviews. Specialized literature on the discussed forms of international expansion of Chinese enterprises was also used. Based on the case study method, analysis of the agreements shows that decisions on conducting M&As are strongly influenced by the adopted strategic directions of the companies’ development, their desire to develop a competitive position on the market and improve their financial condition. The effects, in turn, were addressed, taking into account the dimensions of the strategic and tactical importance for companies.
Keywords: mergers and acquisitions, Chinese companies, European market, energy sector
Classification-JEL: F53, L1, L2
Pages: 16-26
Volume: 2017
Issue: 3
Year: 2017
File-URL: https://cebr.vse.cz/index.php/cebr/article/download/309/191
File-URL: https://cebr.vse.cz/index.php/cebr/article/view/309
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2017:y:2017:i:3:id:183:p:16-26
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/183

Template-Type: ReDIF-Article 1.0
Author-Name: Kamila Mikolajová
Author-Name: Květa Olšanová
Title: How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands
Abstract: This paper aims to define the consumer journey of children through their childhood stages and provide specific touchpoints relevant for a given age, which could be integrated into the marketing communication of car brands to start building this young audience as future buyers. A qualitative study of children in different age brackets was used to identify their current and potential touchpoints with the car industry. The results of the study present specific stands on the prepurchase stage of the children’s consumer journey where the brand might interact with children and build the long-term positive attitudes of this group of potential customers. Specific implications for the industry in terms of understanding the language of the mobile game applications, computer games, YouTubers and integrating those specific activities into the brand’s marketing communication are highlighted for the car industry marketers.
Keywords: Advertising to children, consumer decision journey, brand touchpoints
Classification-JEL: M30, M31, M37, O25
Pages: 27-40
Volume: 2017
Issue: 3
Year: 2017
File-URL: https://cebr.vse.cz/index.php/cebr/article/download/295/190
File-URL: https://cebr.vse.cz/index.php/cebr/article/view/295
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2017:y:2017:i:3:id:184:p:27-40
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/184

Template-Type: ReDIF-Article 1.0
Author-Name: Michael Neubert
Title: International Pricing Strategies for Born-Global Firms
Abstract: This paper aims to understand how born global firms develop their international pricing strategies, practices, and models. It aims to expand the study of international entrepreneurship and born global firms by including a broader and deeper range of pricing aspects than is normally found in the international entrepreneurship and pricing literature. The paper opted for a multiple case-study research design using different sources of evidence, including four in-depth interviews with CEOs of born global firms. The case-study firms were selected using a purposive selection method. The theoretical framework of Ingenbleek, Frambach & Verhallen is used. The results suggest that successful leaders act as ‘integrating forces’ on two levels: by applying a structured and disciplined price-setting process with regular reviews and by mediating between corporate financial goals and the local market reality. The results support the claim that policy makers should offer insights, training and financial support to give promising born global firms the possibility to select the most efficient international pricing models and strategies. The results are relevant for entrepreneurs to understand the importance of efficient price-modelling processes and the influence of the different price strategies and price models on financial results and sales revenues.
Keywords: price model, pricing strategy, price-setting practice, born global, pay-per-use
Classification-JEL: M00, M10, M31
Pages: 41-50
Volume: 2017
Issue: 3
Year: 2017
File-URL: https://cebr.vse.cz/index.php/cebr/article/download/294/189
File-URL: https://cebr.vse.cz/index.php/cebr/article/view/294
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2017:y:2017:i:3:id:185:p:41-50
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/185

Template-Type: ReDIF-Article 1.0
Author-Name: Šárka Zapletalová
Title: International Management of Czech Family Enterprises: Decisions on International Entrepreneurial Activities
Abstract: Realization of international entrepreneurial activities is a significant step influencing the business strategy of each enterprise. The paper raises the question of which internal factors, particularly human resources, influence the decisions on the realization of international entrepreneurial activities in Czech family SMEs. The objective of the paper is to determine the effect of selected internal factors on the decisions on the realization of international entrepreneurial activities by Czech family SMEs. The enterprises included in the study are those Czech family SMEs that have already undertaken internationalization activities and were established in the Czech Republic. The research study includes 246 Czech family SMEs. The method included oral questioning and a questionnaire as the principal instruments applied for researching the relationship between human resources and decision making. The results of the research study show the significant influence of human resources on the decision in Czech family SMEs.
Keywords: human resources, Czech family SMEs, internationalization process, foreign markets
Classification-JEL: F23, M16
Pages: 51-61
Volume: 2017
Issue: 3
Year: 2017
File-URL: https://cebr.vse.cz/index.php/cebr/article/download/312/193
File-URL: https://cebr.vse.cz/index.php/cebr/article/view/312
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2017:y:2017:i:3:id:186:p:51-61
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/186