Template-Type: ReDIF-Article 1.0
Author-Name: Dina Lončarić
Author-Name: Marina Perišić Prodan
Author-Name: Lidija Bagarić
Title: The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions
Abstract: This paper contributes to the debate about the relationships among tourism experience co-creation, satisfaction with vacation experience, satisfaction with the impact of vacation on overall life, life satisfaction and behavioral intentions. The main purpose of this paper is to point out the importance of tourist engagement in the co-creation of the vacation experience and the impact of satisfaction with that experience on life satisfaction and behavioral intentions. A survey was conducted on a convenience sample of 263 international tourists who visited several tourist destinations in Croatia. To test the proposed model, partial least squares structural equation modelling (PLS-SEM) was employed. It has been established that co-creation of tourism experience significantly contributes to the satisfaction of tourists staying in a destination, which has a positive effect on life satisfaction and future behavioral intentions.
Keywords: life satisfaction, tourism experience co-creation, behavioral intention
Classification-JEL: L83, M31, R11, Z32
Pages: 1-14
Volume: 2018
Issue: 4
Year: 2018
File-URL: https://cebr.vse.cz/pdfs/cbr/2018/04/01.pdf
File-URL: https://cebr.vse.cz/artkey/cbr-201804-0001_the-relationship-between-tourism-experience-co-creation-life-satisfaction-and-behavioural-intentions.php
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2018:y:2018:i:4:id:203:p:1-14
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/203

Template-Type: ReDIF-Article 1.0
Author-Name: Katarzyna Żyminkowska
Title: Hedonic and Utilitarian Drivers of Customer Engagement
Abstract: Although the notion of customer engagement has been an important topic of ongoing discussion in marketing academia and business practice, still little is known on the impact of customer value that comprises of hedonic and utilitarian dimensions, on customer behavioral manifestations toward the brands or firms that goes beyond purchase. The main purpose of this study is to examine whether and how hedonic and utilitarian dimensions of customer value impact customer engagement across distinct consumer markets. Based on the computer-assisted web interviews with 1,559 consumers in the age of 15-64, descriptive statistics and structural equation modelling are used in this study. Consumers of three distinct product categories such as clothing, beer, and mobile phones are interviewed. Drawing on the behavioral interpretation of customer engagement and means-ends models of customer value, this paper reveals the crucial impact of hedonic and utilitarian values on customer engagement manifested in three forms such as customers’ communication, customer complaints and customer collaboration, offering the holistic perspective on multi-faced nature of customer engagement. The research also uncovers some disparities in the strength of the hedonic and utilitarian drivers of customer engagement across markets. Thus, the current study contributes to the better understanding of the customer-based factors affecting customer engagement and offers managerial implications on designing the effective sets of incentives for mobilizing customer engagement.
Keywords: customer value, customer engagement, customer engagement behavior, hedonic values, utilitarian values
Classification-JEL: M31
Pages: 15-33
Volume: 2018
Issue: 4
Year: 2018
File-URL: https://cebr.vse.cz/pdfs/cbr/2018/04/02.pdf
File-URL: https://cebr.vse.cz/artkey/cbr-201804-0002_hedonic-and-utilitarian-drivers-of-customer-engagement.php
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2018:y:2018:i:4:id:204:p:15-33
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/204

Template-Type: ReDIF-Article 1.0
Author-Name: Jindřich Špička
Title: How do agricultural biogas investments affect Czech farms?
Abstract: The article aims to evaluate the impacts of strategic investments in biogas plants on the economic sustainability and vulnerability of farms with a special focus on investment subsidies. Data spanning 148 farms from the Czech Republic over a thirteen-year period (2004-2016) are used to estimate random effects panel regression models to quantify the short-term and long-term economic sustainability and vulnerability of integrated energy production in the context of mixed type farming. Investments in biogas plants can negatively affect the viability of agricultural companies in the short term because farms which invest in biogas suffer from debt pressures due to inadequate revenues in the construction phase. However, in the long term, the effects of biogas plant operations are positive: economic sustainability is enhanced and vulnerability is reduced mainly due to public support for renewable energy production in the form of feed-in tariffs and green bonuses. Comparing farms that received investment subsidies with nonparticipating farms indicates a high deadweight loss effect which means that programme participants would undertake a similar investment without programme support. However, the investment subsidies improve recipients´ cash flows.
Keywords: sustainability, Czech Republic, agriculture, biogas, subsidies, vulnerability
Classification-JEL: M21
Pages: 36-60
Volume: 2018
Issue: 4
Year: 2018
File-URL: https://cebr.vse.cz/pdfs/cbr/2018/04/03.pdf
File-URL: https://cebr.vse.cz/artkey/cbr-201804-0003_how-do-agricultural-biogas-investments-affect-czech-farms.php
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2018:y:2018:i:4:id:205:p:36-60
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/205

Template-Type: ReDIF-Article 1.0
Author-Name: Ladislav Tyll
Author-Name: Mohit Srivastava
Author-Name: Florián Brezina
Title: An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation
Abstract: The purpose of this paper is to identify the centers of corporate dominance in Germany, and the main drivers of recent headquarter relocations within the country. The analysis is based on a literature review, a database comprising the 10,000 most significant companies in Germany and additional research for qualitative input to support the interpretation of the findings. The findings show that corporate dominance in Germany is decentralized. Centers with relative corporate dominance tend to host a higher proportion of public limited companies. These public limited companies had a turnover of over one billion Euros, and most of these companies were founded after the year 2000. The main drivers for recent HQ relocations were corporate restructuring (mergers and demergers) and the centralization of functions. Furthermore, it has been found that differences in the trade tax burden between municipalities have had no influence on recent relocation decisions within Germany.
Keywords: Germany, centers of corporate dominance, headquarter relocation, HQ relocation drivers
Classification-JEL: M30, M31
Pages: 61-79
Volume: 2018
Issue: 4
Year: 2018
File-URL: https://cebr.vse.cz/pdfs/cbr/2018/04/04.pdf
File-URL: https://cebr.vse.cz/artkey/cbr-201804-0004_an-overview-of-german-centers-of-corporate-dominance-and-motives-for-corporate-headquarters-relocation.php
File-Format: text/html
Handle: RePEc:prg:jnlcbr:v:2018:y:2018:i:4:id:206:p:61-79
X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/206