Template-Type: ReDIF-Article 1.0 Author-Name: Ondřej Machek Title: Editorial Pages: 3-3 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/179/123 File-URL: http://cebr.vse.cz/cebr/article/download/179/123 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:105:p:3-3 Template-Type: ReDIF-Article 1.0 Author-Name: József Poór Author-Name: Agneš Slavić Author-Name: Nemanja Berber Title: The Competences of HR Managers and their Impact on the Organizational Success of MNCs’ Subsidiaries in the CEE Region Abstract: Multinational companies that have settled in Central and Eastern Europe (CEE) significantly contribute to the recognition of modern HRM concepts and implementation of the relevant HRM practices in the region (Lewis, 2005). To be a strategic partner, HRM managers have to possess various professional and personal competences (Orme, 2010). The aim of this paper is to analyze the main competences of HR managers and their impact on companies’ performances. The research hypothesis, based on 2012-2013 CEEIRT data, is that there is a statistically significant relationship among the HR managers’ competences and the performances of the MNCs’ subsidiaries in Hungary, Poland, Romania, Serbia and Slovakia. The analyzed HR competences are: business knowledge, strategic contribution, personal credibility, HR services, HR information system and foreign language competences. The research analyzed the following organizational performances: profitability, service quality, rate of innovations and environmental matters. Keywords: Central and Eastern Europe, HRM, HRM competences, multinational enterprises Classification-JEL: F23, J24, L21, M12 Pages: 5-13 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/175/121 File-URL: http://cebr.vse.cz/cebr/article/view/175 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:106:p:5-13 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/106 Template-Type: ReDIF-Article 1.0 Author-Name: Peter Baláž Author-Name: Juraj Bayer Title: The World Economy in the Times of Financial Crisis and its Impact on European Energy Policy Abstract: Since 2007, globalization of the world economy has led to the expansion of the financial crisis. It affects the long-term international negative positions of EU members. They reacted to the new situation by carrying out structural reforms and by support of new adaptation programs. An important element of this process was the preparing of the convergence of the national energy policies in the framework of the Europe 20-20-20 program, which should remain one of the determining elements of their success in support of the international competitiveness of the EU. Keywords: competitiveness, comparative advantage, economic policy, energy security of EU, European Commission, globalization of the world economy Classification-JEL: B30, E620, E640 Pages: 14-22 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/176/122 File-URL: http://cebr.vse.cz/cebr/article/view/176 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:107:p:14-22 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/107 Template-Type: ReDIF-Article 1.0 Author-Name: S. M. Kamrul Islam Shaon Author-Name: Md. Hasebur Rahman Title: A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty Abstract: This paper has been devoted to theoretically examining the Customer Relationship Management (CRM) agenda which has been dominating the business world in recent years. Customer relationship management is a new competitive weapon for organizations for serving internal and external customers. Today’s organizations are focusing on conquering the minds of customers, to make them satisfied and loyal with the help of sophisticated, well-organized CRM efforts. This paper is to explore the CRM agenda in organizational interfaces and its effectiveness with regards to customer satisfaction and customer loyalty. The related literature demonstrates that there is a significant association among effective CRM, customer satisfaction and customer loyalty. Keywords: Customer satisfaction, customer loyalty, Customer Relationship Management (CRM) Classification-JEL: M31 Pages: 23-36 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/173/119 File-URL: http://cebr.vse.cz/cebr/article/view/173 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:108:p:23-36 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/108 Template-Type: ReDIF-Article 1.0 Author-Name: Stanislav Richter Title: Export Promotion Framework of the Czech Republic Abstract: This article elaborates the export promotion framework in the Czech Republic. It reviews the current literature and introduces the basic approaches and objectives that should be followed by a properly established export promotion system and describes the historical as well as contemporary development of the export support scheme in the Czech Republic. Subsequent research was then conducted in order to obtain a basic idea how the awareness about export support is spread among Czech companies. Outcomes of the survey are then used as inputs to suggest how to increase the effectiveness of export support. Keywords: Export promotion, Czech export strategy, CzechTrade Classification-JEL: F13, F14, F23 Pages: 37-49 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/163/117 File-URL: http://cebr.vse.cz/cebr/article/view/163 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:109:p:37-49 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/109 Template-Type: ReDIF-Article 1.0 Author-Name: Adriana Stránská Author-Name: Václav Stříteský Title: Ten Rules for Dealing with Negative Contributions in Social Media Abstract: Social media is becoming a key part of business communication strategy. Despite all the ad-vantages, social media also poses a threat to business reputation. Dissatisfied customers can reach a large audience and share their negative experiences with others. This paper deals with the impact of social media on the practice of public relations. The goal of the paper is to for-mulate a set of rules for dealing with negative contributions and generally with crisis commu-nication in social media. It is based on two surveys. Individual interviews with social media experts are the core part of the analysis. They are complemented by questioning of consumers to get deeper insight into complaining behavior via social media. The defined set of rules pro-vides a useful tool for the social media crisis management. Keywords: social media, crisis communication, online reputation, Facebook Classification-JEL: M31 Pages: 50-60 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/174/120 File-URL: http://cebr.vse.cz/cebr/article/view/174 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:110:p:50-60 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/110 Template-Type: ReDIF-Article 1.0 Author-Name: Gabor Szucs Title: The Financial Analysis of the Hungarian Automotive Industry Based on Profitability and Capital Structure Ratios Abstract: The present study aims to investigate the economic processes taking place in the Hungarian automotive industry primarily by means of descriptive and multivariate statistical models. The purpose of the analysis is to present the performance of the sector via the ratios describing the operation. First the database and the applied methods - which are the factor and cluster analy-sis - will be described. Statement of the results begins with a descriptive statistical analysis of the financial ratios, where besides market share we get a whole picture of the operation of the determinative companies of the branch and the factors influencing the last six years. The capi-tal structure ratios are examined in a separate chapter, where the changes of the last 10 years can be followed. The multivariate statistical models try to present a complex picture of the characteristics of the economic field and the underlying boundaries by means of the different ratios. On the basis of these findings, the study concludes that the automotive industry, which is named as a driving force of the economy, maintains its unbroken momentum predominantly due to the foreign-owned segment. Despite the given circumstances, the role of the liabilities is not of great importance. Keywords: automotive industry, capital structure, principal component analysis, cluster analysis Classification-JEL: G32 Pages: 61-73 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/169/118 File-URL: http://cebr.vse.cz/cebr/article/view/169 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:111:p:61-73 X-File-Ref: http://www.vse.cz/RePEc/prg/jnlcbr/references/111 Template-Type: ReDIF-Article 1.0 Author-Name: Lucie Brichová Title: Stephen Blanchette: What Do Companies “Say” and What They Actually “Do” - How to Close the Gap Inbetween? Pages: 74-78 Volume: preprint File-URL: http://cebr.vse.cz/cebr/article/download/180/124 File-URL: http://cebr.vse.cz/cebr/article/download/180/124 File-Format: text/html Handle: RePEc:prg:jnlcbr:v:preprint:id:112:p:74-78