Template-Type: ReDIF-Article 1.0 Author-Name: Hayford Amegbe Author-Name: Charles Hanu Author-Name: Rexford Atunwey Title: Customer based Brand Equity and the Competitive Performance of Private Universities in Ghana Abstract: This study uses the antecedents of customer based brand equity (CBBE) model (i.e. brand awareness, loyalty, association, and perceived quality) to assess the competitive performance of private universities in Ghana from the perspective of undergraduate business students’. The data for the study was collected from (10) private universities that are located in the Greater Accra in Greater Accra Region of Ghana. To have a representation of students at different stages in their studies at each of the private universities sampled a convenience sampling is used. A total of 30 classes with varying sizes provided a total of 400 respondents. These classes served as for the administration of the questionnaire. Using Ordinary Least-Squares regression it was found that brand awareness and brand association are significantly related to the performance of private universities. However, brand loyalty and perceived quality are not significantly related to performance of private universities. Keywords: Customer -based brand equity, Brand equity, Private universities, Customer -based brand equity, Brand equity, Private universities Classification-JEL: G30 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/274 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:274 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/274 Template-Type: ReDIF-Article 1.0 Author-Name: Vladimír Hobza Author-Name: Jiří Skoumal Author-Name: Vladimír Hobza Title: Corporate benefits and their impact on economy of a company. Case study Abstract: Company WA confirms current trends that a mid-size company (by number of employees) may provide a developed employee care program. Under this program, the portion of benefits to total costs is systematically increased, while the increase in benefit costs is within the limit for growth of personal expenses. Based on the analysis of employee satisfaction with the current system of employee benefits, the management has decided to increase benefit programs year on year (2015/2016) by 1.9 mil. CZK. The resulting proposal is oriented by the priority of employees - to improve their lifestyle. The proposal is also tax favourable in regards to personal expenses, employee’s taxes and effectively promotes management objectives in the development and stabilisation of human resources. Implementation of all current and proposed benefits amounting to 6.7 mil CZK will lead to tax savings amounting to about 1.6 mil. CZK in 2016. Keywords: Corporate benefits, Corporate finance, Stabilization of human resources, Tax benefits, Firemní benefity, Podnikové financování, Stabilizace zaměstnanců, Daňová zvýhodnění Classification-JEL: M50, M51 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/275 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:275 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/275 Template-Type: ReDIF-Article 1.0 Author-Name: Petr Makovský Title: The relationship between the real economy and financial sector regarding technological bubbles Abstract: In this article, we presented factors which influence the financial asset´s profitability. First we have introduced the consumption based CAPM model. We have highlighted pros and cons resulting from further empirical research. More we have taken into account the impacts of technological shocks to the new and old economy structure. In the other words impact of technological shocks to the financial asset´s profitability. The time horizon analyzed in the data sample of the Czech Republic is from the 1995 to 2015. Technological progress is deducted on the basis of so called “Sollow” residuals. These are constructed from the real GDP evolution. In the empirical analysis we have presented conclusion about the both Stock exchange profitability dependent on the technological progress and the FOREX asset profitability dependence on the technological progress. A very surprising conclusion is that the technological progress effect to the FOREX asset profitability is immediate, whereas the effect to Stock exchange profitability is in the three years delayed. Keywords: Technologic revolution, C-CAPM, Financial asset´s profitability, Technologická revoluce, C-CAPM, Výnosnost finančních aktiv Classification-JEL: F47, G17 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/276 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:276 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/276 Template-Type: ReDIF-Article 1.0 Author-Name: Jitka Novotová Author-Name: Jozefina Simová Author-Name: Jitka Vávrová Title: Online communication about accommodation facilities during the collection of customer feedback Abstract: This paper addresses the implementation of Internet marketing communications for feedback collection by accommodation facilities in the Czech Republic, particularly in northern and eastern Bohemia. The primary goal of the present paper was to analyze the extent and the tools used to help Czech lodging establishments collect feedback from their customers. Data were collected during an online survey targeting the managers and owners of accommodation facilities in the selected areas. This research revealed that personal interviews, email and social networks are the most commonly used feedback tools. We also discovered that large lodging establishments with more than 29 beds implemented the highest number of feedback tools. In terms of customer acquisition, 81% of the respondents evaluated web-based feedback instruments as very effective. We showed that publically shared reviews are considered to have a significant impact on customer behaviour. Keywords: Marketing communication, Feedback collection, Accommodation facilities, Personal feedback collection, Email, Social networks, Marketing communication, Feedback collection, Accommodation facilities, Personal feedback collection, Email, Social networks Classification-JEL: L83, M31 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/277 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:277 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/277 Template-Type: ReDIF-Article 1.0 Author-Name: Pavlína Pawlasová Title: Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada Abstract: The topic of this paper is the comparison of the indicators that affect customer satisfaction with online group-buying purchases in the Czech Republic and Canada. This paper focuses on the consumer behaviour of Generation Y. Social exchange theory was adopted to identify these indicators. Reciprocity, reputation, trust and vendor’s creativity can be included among these indicators. The aim of this paper is to identify the indicators affecting customer satisfaction with online group-buying purchases of Generation Y in Canada and the Czech Republic and compare the results. The method of a structural equation modelling is used. The optimal models in Canada and in the Czech Republic are found. The results confirm that trust is the most important indicator for Canadian customers from Generation Y, the same for Czech customers from Generation Y. Keywords: Generation Y, Online Group Buying, Structural Equation Modelling, Generation Y, Online Group Buying, Structural Equation Modelling Classification-JEL: M31, M37 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/278 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:278 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/278 Template-Type: ReDIF-Article 1.0 Author-Name: Gentiana Sharku Author-Name: Sali Shehu Title: Concentration of Albanian Insurance Market Abstract: The state monopoly in Albanian insurance market lost its position in 1999. But only after 2005, the insurance market in Albania is significantly developed. As result of the increasing of insurance operators and the market size, the competition in insurance market has been increased. The aim of this paper is to examine the evolution of the insurance market structure in Albania. The concentration degree is measured through concentration rates CR1 and CR4 and Herfindahl-Hirschman index for the period 2005-2015. The concentration rates and HHI indexes are calculated separately for life insurance and non-life insurance activity, voluntary and compulsory insurance market, and for each class of non-life insurance: motor, property and health insurance classes. Based on the above indexes, the paper concludes that the competition in insurance market is increased over years, but the market structure type varies among different insurance activities. Keywords: Competition, Herfindahl-Hirschman index, Insurance concentration, Herfindahl-Hirschman index, Competition, Insurance concentration Classification-JEL: D40, G22 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/279 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:279 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/279 Template-Type: ReDIF-Article 1.0 Author-Name: Štěpánka Staňková Title: Utilization of DEMATEL and WINGS Method in Field of Corporate Social Responsibility Abstract: Corporate Social Responsibility has become an integral part of many organizations. The CSR concept can be generally understood as a willing obedience of responsible behavior and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions leads to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The main goal of this paper is to compare applications of DEMATEL and WINGS method used for the CSR performance measurement, identify possible relations among selected CSR activities from a managerial point of view according to results of those methods and determine key factors of successful CSR strategy for banking organizations. Both methods belong to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons. Results show that the economic field is the most important factor, while safety, ethical codes, ecological innovations, management and certifications, and employee welfare belong to the key CSR criteria. Keywords: Corporate Social Responsibility, Corporate Social Responsibility, multiple-attribute decision-making methods, DEMATEL, WINGS, multiple-attribute decision-making methods, DEMATEL, WINGS Classification-JEL: L21, M14 Volume: 2016 Issue: 3 Year: 2016 File-URL: http://www.vse.cz/eam/280 File-Format: text/html Handle: RePEc:prg:jnleam:v:2016:y:2016:i:3:id:280 X-File-Ref: http://www.vse.cz/RePEc/prg/jnleam/references/280