Acta Oeconomica Pragensia 2017, 2017(2):17-33 | DOI: 10.18267/j.aop.572

A Model of Donor Behaviour in the Czech Republic

Marie Hladká, Vladimír Hyánek
Masarykova univerzita v Brně, Ekonomicko-správní fakulta (marie@hladka.cz; hyanek@econ.muni.cz).

The article examines the variables underlying an individual's decision to donate money to a non-profit organisation. Based on a content analysis of leading foreign research, we identify and systematise factors that may affect an individual's decision to donate money, and we carry out an empirical testing in the Czech Republic. This article presents answers to the following question: which determinants affect significantly the willingness to donate? What does the model of donor behaviour look like on a selected sample? The authors apply a theoretical justification set of variables affecting donor behaviour to a questionnaire survey. Multiple linear regression analysis and binary logistic regression are used to determine which of the variables is the most influential. Among the statistically significant variables we can include: respondent's income, age, relations with the organisation and employees, the final beneficiary, religious orientation, affection, compassion and solidarity, gratitude, social responsibility and moral obligation, self-centred, feel good, pity, faith in justice.

Keywords: altruism, charitable giving, motive, non-profit organisation, philanthropy, pro-social behaviour
JEL classification: C91, D01, D64

Published: April 4, 2017  Show citation

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Hladká, M., & Hyánek, V. (2017). A Model of Donor Behaviour in the Czech Republic. Acta Oeconomica Pragensia, 25(2), 17-33. doi: 10.18267/j.aop.572
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