Acta Oeconomica Pragensia 2018, 26(3):70-89 | DOI: 10.18267/j.aop.605

Strategic Philanthropy: Literature Review

Klára Kubíčková
University of Economics, Prague, Faculty of Business Administration (klara.kubickova@vse.cz)

This literature review article aims to facilitate a better understanding of the concept of strategic philanthropy as a controversial topic at the crossroads of business and society. The strategic role of corporate philanthropy has been emphasised by both academics and practitioners and is a topic of long-standing discussion as is the original concept of corporate philanthropy. This article summarises the different definitions, approaches and categorisations that have been adopted by management scholars working in the field of corporate philanthropy and published in the top academic journals. Four main lines of inquiry were distinguished within the literature: the evolution and essence of strategic philanthropy, theoretical foundations of strategic philanthropy, empirical foundations of strategic philanthropy and the measurement of the impact of strategic philanthropy. The results show that the concept of strategic philanthropy is still evolving and different approaches to define and theorise it can be found. The implications for further research are provided at the end of the article.

Keywords: strategic philanthropy, corporate philanthropy, share value, impact measurement
JEL classification: M14

Published: September 1, 2018  Show citation

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Kubíčková, K. (2018). Strategic Philanthropy: Literature Review. Acta Oeconomica Pragensia, 26(3), 70-89. doi: 10.18267/j.aop.605
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