Acta Oeconomica Pragensia
Acta Oeconomica Pragensia
Acta Oeconomica Pragensia
Journal of Central and Eastern European Economic and Management Issues

Acta Oeconomica Pragensia 2019/2

Hybrid orientation of organizational identity and its relation to particular organizational components


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Miloslava Hiršová, Lenka Komárková, Petr Pirožek

In coping with organizational changes in the current turbulent environment, focus is primarily placed on structural, “hard” factors, while socio-dynamic processes, which are related to them, are somewhat overlooked. Organizational identity represents the output of processes of staff identification with the organization. We focus on four types of organizational identity orientation: team, working groups, individual and especially hybrid. The goal of this paper is to detect whether the presumed heritage of identity of the socialist organization − in the form of hybrid orientation − persists in the period of transition, and how this orientation relates to selected characteristics of organizations today. Our study is based on the questionnaire survey among 219 organizations and shows that hybrid orientation of identity is still present either directly or can be hidden behind the form of working groups. Results of multiple ordinal regression analysis demonstrate that hybrid orientation of identity prevails in organizations with weak organizational culture that can provide an environment for the manipulative enforcement of individual interests. Our study is an attempt to understand how differences in organizational design may be associated with the arrangement of social relations and be reflected in the form of organizational identity orientations. A better understanding of these processes can improve managerial decision-making in situations when the change of external conditions raises the change of internal settings.

Keywords: contingency theory, hybrid orientation of identity, identity orientation, Organizational culture, organizational identity, social cognitive theory, social identity theory

JEL Classification: D23, L20


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