Acta Oeconomica Pragensia, 2010 (vol. 18), issue 1

Minimum Wage and Labour Market

Eva Lajtkepová

Acta Oeconomica Pragensia 2010, 18(1):3-20 | DOI: 10.18267/j.aop.291  

The minimum wage has been a controversial issue since 1912, when Massachusetts (USA) passed the first state minimum wage act. The Czech Republic has had a statutory national minimum wage since 1990 (Act no. 65/1965 Coll., or the Labour Code; the specific minimum wage levels and the conditions for applying it were then set by a Government Resolution in 1991). The paper deals with some results of empirical research into the effects of the minimum wage on enterprises and employment and compares the statutory minimum wage in the Czech Republic and selected countries.

Individual Labour Supply Decisions with Respect To Household Production and Over the Life Cycle

Dagmar Brožová

Acta Oeconomica Pragensia 2010, 18(1):21-33 | DOI: 10.18267/j.aop.292  

The article presents two other applications of the standard neoclassical model of consumption-leisure choice, which forms the individual labour supply. The first one is decision making concerning time allocation with regard to household production; the second one is focused on labour supply over the life cycle. The final part supports the theoretical conclusions of models with selected recent statistical data from the Czech background.

Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Libuše Laschoberová

Acta Oeconomica Pragensia 2010, 18(1):34-59 | DOI: 10.18267/j.aop.293  

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more than before; H2: Companies' requirements regarding quality of conducting of marketing research have been growing; H3: The share of international marketing research projects has been growing compared to national marketing research projects). All the hypotheses were confirmed. Detailed results are described in this article.

Talent Management 2009 - In a Crisis or on the Right Way?

Šárka Zíková

Acta Oeconomica Pragensia 2010, 18(1):60-68 | DOI: 10.18267/j.aop.294  

This article deals with Talent Management, which is a current issue in Human Resources Management. The author follows the latest developments in Talent Management in the times of an economic crisis. Talent Management is undergoing interesting change, from highly specific programmes for talents and key employees to broadly oriented strategies; it means monitoring of internal potentials across the company.

Tourism Between Czechoslovakia and Germany in the Interwar Period

Jan Štemberk

Acta Oeconomica Pragensia 2010, 18(1):69-78 | DOI: 10.18267/j.aop.295  

This paper deals with relations between Czechoslovakia and Germany in the sphere of tourism. The interwar period was a significant phase in the development of this industry. German tourists represented the largest group of foreign visitors. German clients became irreplaceable especially for West Bohemian spas; their economic situation was significantly affected by the decline in the German visit rates in the 1930s. Besides the economic depression, the tourism between Czechoslovakia and Germany was affected by the political change that took place in Germany in 1933. Due to the economic depression, clearing agreements were newly made in the tourist industry...

English Expressions in the German Language Used as a Marketing Tool

Jaroslav Březina, Lenka Kalousková

Acta Oeconomica Pragensia 2010, 18(1):79-82 | DOI: 10.18267/j.aop.296  

Denglisch, sometimes spelled Denglish, describes a language based on German grammar that includes a jumble of English and pseudo-English idioms. It is used in all German-speaking countries. Denglish owes its existence in part to the cultural predominance of the English language in pop music and the international computer slang. In German commercials, English advertising claims are very trendy but also confusing because of poor understanding. In Germany, some people object to this "invasion" of English words, and view it as the "bad" influence of English on contemporary German. But such objections seem to have only little chance of stopping this trend.