Acta Oeconomica Pragensia, 2016 (vol. 24), issue 5

Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

David Schüller, Jan Pekárek

Acta Oeconomica Pragensia 2016, 24(5):3-13 | DOI: 10.18267/j.aop.554  

At present, enterprises are forced to serve their customers as quickly as possible if they want to succeed on turbulent global markets. Enterprises are looking for regions with high-quality infrastructure where they can establish new logistics centres that enable enterprises to serve their customers quickly. This paper focuses on the segmentation of the European Union market for enterprises that are willing to set up logistics centres in order to be able to distribute products fluently and more quickly to their customers in Europe. An agglomerative hierarchical clustering algorithm was used and Ward's criterion applied for the purposes of market segmentation....

The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam

Ly Thi Minh Pham, Hong Nga Do, Tuan Minh Phung

Acta Oeconomica Pragensia 2016, 24(5):14-30 | DOI: 10.18267/j.aop.555  

The purpose of this study is to examine how brand equity, from a customer point of view, influences quick-service restaurant revisit intention. The authors propose a conceptual framework in which three dimensions of brand equity including brand associations combined with brand awareness, perceived quality, brand loyalty and perceived value are related to revisit intention. Data from 570 customers who had visited four quick-service restaurants in Ho Chi Minh City were used for the structural equation modelling (SEM) analysis. The results show that strong brand equity is significantly correlated with revisit intention. Additionally, the effect of brand...

A Comparative Analysis of the Impact of Agricultural Exports on Economic Growth of ECOWAS Countries

Richardson Kojo Edeme, Innocent A. Ifelunini, Nelson C. Nkalu

Acta Oeconomica Pragensia 2016, 24(5):31-46 | DOI: 10.18267/j.aop.556  

Towards the acceleration of the attainment of sustainable growth, most countries have focused on agricultural exports as a means of driving their economy. Developing countries of Africa are highly dependent on the agricultural sector and agricultural exports are a major determinant of economic growth of these countries. However, the impact of agricultural exports on economic growth of ECOWAS countries remains unclear. This study therefore evaluates the impact of agricultural exports on the economic growth of fifteen ECOWAS countries using panel data for the period 1980-2013. Variables employed are labour force participation rate, capital stock, agricultural...

The Financial Planning and Financial Literacy of ex-Malaysia Indonesian Migrant Workers

Rayenda Khresna Brahmana, Ritzky Karina Brahmana

Acta Oeconomica Pragensia 2016, 24(5):47-59 | DOI: 10.18267/j.aop.557  

Indonesian migrant workers (IMW) face life difficulties after returning back to Indonesia. This is a contrary condition considering their contribution to their home family in Indonesia while working abroad. Literature mentions that their financial planning is the root of the poverty of ex-IMW. Therefore, this research adopts literacy theory to explain this phenomenon. This research conducted a survey among 548 ex-IMW and measures their financial literacy and financial planning. This research also maps their asset ownership to examine the relationship between financial literacy and asset ownership. Overall, this research documents that financial literacy...

Shadow Prices of Selected Agricultural Commodities - The Czech Case

Patrik Sieber, Karina Pohlová, Ondřej Chaloupka

Acta Oeconomica Pragensia 2016, 24(5):60-73 | DOI: 10.18267/j.aop.558  

The main objective of the paper is to contribute to practical applicability of the CBA in the agricultural sector by exploring the chances to estimate Czech social values of selected agricultural commodities using available statistical data. More specifically, we try to analyse for which commodities secondary data sets are available from which we may deduce the estimates of shadow price ratios, then to estimate SPRs for selected agricultural commodities and to analyse and discuss the applicability of such estimates in practical appraisal with respect to theoretically ideal measures and resulting available measures as well as with respect to the situation...

Urban Anthropology

Kristina Plamenova Petrunova

Acta Oeconomica Pragensia 2016, 24(5):74-76 | DOI: 10.18267/j.aop.559