European Financial and Accounting Journal
European Financial and Accounting Journal
European Financial and Accounting Journal
Faculty of Finance and Accounting, University of Economics, Prague

European Financial and Accounting Journal 2016/1

Explanation of the Donor Decision-making Process in the Czech Republic through a Combination of Influences of Individual Motives


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Marie Hladká, Vladimír Hyánek

Motivation represents a foundation corestone on which analyses in a number of the humanities and social sciences are built. For a long time, economists have seen motivation as connected with the act of giving, trying to interpret it in the context of the neoclassical economics assumptions. On the basis of representative theoretical models, Ziemek (2003) distinguishes three basic categories of motives underlying the act of giving: altruism, egoism and investment. The paper follows on from the research (Hladká, Hyánek, 2015) that generated interesting outcomes and presented a comprehensive picture of the motives influencing donor behaviour in the Czech Republic. The authors have enriched it with a new dimension in the form of an analysis and an appropriate research method. The authors submit a theoretically reasoned set of motives influencing donor behaviour to an explorative factor analysis with the aim to determine a group of the variables that statistically “belong together”, i.e. are underpinned by a common factor. The result of the analysis is reduction of the original 37 identified motives to eight new aggregate factors which are newly named and can be used for further empirical testing.

Keywords: Altruism, Charitable giving, Factor analysis, Motive, Philanthropy

JEL Classification: C91, D01, D64


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