Prague Economic Papers 2017, 26(1):19-35 | DOI: 10.18267/j.pep.595

Customer Satisfaction with Quality of Products of Food Business

Petr Suchánek1, Jiří Richter2, Maria Králová3
1 Faculty of Economics and Administration, Department of Corporate Economy, Department of Applied Mathematics and Computer Science, Masaryk University, Brno, Czech Republic (suchy@econ.muni.cz)
2 Faculty of Economics and Administration, Department of Corporate Economy, Department of Applied Mathematics and Computer Science, Masaryk University, Brno, Czech Republic (jiri.a.richter@mail.muni.cz)
3 Faculty of Economics and Administration, Department of Corporate Economy, Department of Applied Mathematics and Computer Science, Masaryk University, Brno, Czech Republic (kralova@econ.muni.cz)

This article is a part of a specific research output called Quality Influence on the Performance and Competitiveness of the Company. One of the research phases is elaborated in this article; its subject is measuring customer satisfaction with the quality of food products companies in the Czech Republic. This article aim is to determine the level of customer satisfaction with the quality of food production enterprises. The partial aim of the article is to identify factors that have the greatest influence on the customer satisfaction. The research confirms close relations between customers' quality perception, their satisfaction and the level of fulfilment of their demands.

Keywords: customer satisfaction, quality, food industry, quality management, company performance, competition, repurchase, customer expectation
JEL classification: L15, L6

Prepublished online: July 13, 2016; Published: February 1, 2017  Show citation

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Suchánek, P., Richter, J., & Králová, M. (2017). Customer Satisfaction with Quality of Products of Food Business. Prague Economic Papers, 26(1), 19-35. doi: 10.18267/j.pep.595
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