Politická ekonomie 2008, 56(5):579-597 | DOI: 10.18267/j.polek.653

Corporate social responsibility (CSR): Proklamace nebo ekonomická nutnost?

Jiří Hlaváček, Michal Hlaváček
1 Fakulta sociálních věd UK, Praha.
2 Česká národní banka, Praha.

Corporate social responsibility (CSR): Only a proclamation or economic necessity?

The theory "corporate social responsibility" (CSR) is characterized in the paper. The paper expresses the authors' opinion, that CSR as a mere proclamation of necessity of the firms' ethic behavior does not enforce this into praxis. The internal economic motivation to CSR is the necessary condition for firms to invest in CSR. The necessary conditions for such motivation are than formulated.

Keywords: credibility, corporate social responsibility, ethic firms´ behavior, trust, economic motivation
JEL classification: D21

Published: October 1, 2008  Show citation

ACS AIP APA ASA Harvard Chicago IEEE ISO690 MLA NLM Turabian Vancouver
Hlaváček, J., & Hlaváček, M. (2008). Corporate social responsibility (CSR): Only a proclamation or economic necessity? Politická ekonomie, 56(5), 579-597. doi: 10.18267/j.polek.653
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. ARROW, K. J. 1972. The Limits of Organization. New York : Norton, 1972.
    2. ARROW, K. J. et al. (ed.) 1995. Barriers to conflict resolution. New York and London : Norton, 1995.
    3. AXELROD, R.; HAMILTON, W. D. 1981. The Evolution of Cooperation. Science 1981, č. 211, s. 1390-1396. Go to original source...
    4. BAUMOL, W. J. 1972. Business Responsibility and Economic Behavior. In PHELPS, E. S. (ed.). Altruism, Morality and Economic Theory. New York : Russel Sage Foundation, 1972, s. 45-56.
    5. BEDRNOVÁ, E.; NOVÝ, I. a kol. 1998. Psychologie a sociologie řízení. Praha : Management Press, 1998.
    6. BOURDIEU, P. 1986. The Forms of Capital. In RICHARDSON, G. (ed.). Handbook of Theory and Research of the Sociology of Education. New York : Greenwood Press, 1986, s. 241-258.
    7. BOWEN, H. R. 1953. Social Responsibilities of the Businessman. New York : Harper & Row, 1953.
    8. BUSSARD, A. et al. 2005. SpoloČEnsky zodpovedné podnikanie. Prehľad základných princípov a príkladov. Bratislava : Nadácia Integra [on-line], 2005 [cit. 12. srpna 2006]. Dostupné na: http://www.pontisfoundation.sk/tmp/asset_cache/link/0000014188/Publikacia_SZP.pdf.
    9. CARROLL, A. B. 1979. A Three-Dimensional Conceptual Model of Corporate Performance. The Academy of Management Review. 1979, vol. 4., no. 4, s. 497-505. Go to original source...
    10. CARROLL, A. B. 1981. Business and Society - managing corporate social performance. Boston : Little, Brown and Company, 1981.
    11. CARROLL, A. B. 2003. The four faces of corporate citizenship. In MATTEN D.; CRANE A.; CHAPPLE, W. Behind the Mask: Revealing the True Face of Corporate Citizenship. Journal of Business Ethics. June 2003. vol. 45., no. 1., s. 109-120.
    12. CASSON, M. 1995. Entrepreneurship and Business Culture. Studies in the Economics of Trust. University of Reading : Edward Elgar Publ., 1995.
    13. ČANÍK, P.; ČANÍKOVÁ, P. 2006. Aplikace metod a nástrojů podnikatelské etiky v Českém podnikatelském prostředí. Praha : Transparency International, 2006.
    14. Čihák, M.; HEřMÁNEK, J.; HLAVÁČEK, M. 2007. New Approaches to Stress Testing the Czech Banking Sector. Czech Journal of Economics and Finance. 2007, č. 57 (1-2), s. 41-59.
    15. DONALDSON, T.; PRESTON, L. E. 1995. The Stakeholder Theory of the Corporation, Concept, Evidence and Implications. Academy of Management Review. 1995, č. 1, s. 20. Go to original source...
    16. ETZIONI, A. 1988. The Moral Dimension. Toward a New Economics. New York : The Free Press, 1988.
    17. FRANK, R. H. 1995. Mikroekonomie a chování. Praha : Svoboda, 1995.
    18. FREEMAN, R. E. 1984. Strategic Management: A Stakeholder Approach. New York : Pitman, 1984.
    19. FRIEDMAN, M. 1970. The Social Responsibility of Business is to Increase its Profits. The New York Times Magazine, 13. 9. 1970.
    20. FUKUYAMA, F. 1995. Trust. The Social Virtues and the Creation of Prosperity. New York : Free Press, 1995.
    21. HLAVICA, M. 2005. Corporate social responsibility: A proč vlastně ? In Napříč společenskou odpovědností firem. Kladno : AISIS, 2005.
    22. HLAVÁČEK, J. a kol. 1999. Mikroekonomie sounáležitosti se společenstvím. Praha : Karolinum. 1999, s. 188-196.
    23. HOPKINS, M.; COWE, R. 2003. Corporate Social Responsibility: Is there a Business Case? London : ACCA UK, 2003.
    24. JAWAHAR, I. M.; MCLAUGHLIN, G. L. 2001. Toward a descriptive stakeholder theory: an organizational life cycle approach. The Academy of Management Review. July 2001. Go to original source...
    25. JEŘÁBKOVÁ, V.; HARTL, J. 2003. Společenská odpovědnost firem. Kladno : AISIS. [cit. 12. 8. 2006]. Dostupné na http://www.sof.cz/download/781_03_aisis%20brožura%20sof.pdf.
    26. KEASEY, K.; THOMPSON, S.; WRIGHT, M. 1997. Corporate Governance: Economic and Financial Issues. New York : Oxford University Press, 1997.
    27. KEECH, W. R. 1994. Economic politics: The costs of democracy. New York : Cambridge University Press, 1994. Go to original source...
    28. KLUSOŇ, V. 2004. Instituce a odpovědnost: K filosofii ekonomické vědy. Praha : Karolinum, 2004.
    29. MANNE, H. K. 2006. Milton Friedman Was Right. "Corporate social responsibility" is bunk. [Mimeo]. George Mason University School of Law, 2006.
    30. MEJSTŘÍK, M.; ZEMPLINEROVÁ, A.; DERVIS, A. (ed.) 1997. The Privatization Process in East-Central Europe: The Evolutionary Process of Czech Privatization. Dordrecht-Boston-London : Kluwer Academic Publishers, 1997. Go to original source...
    31. MLČOCH, L. 2002a. Budování struktur důvěry. In KABELE, J.; MLČOCH, L.; PSCHEIDT, S. (ed.). Konsolidace vládnutí v ČR a EU: (I) Umění vládnout, ekonomika a politika. Praha : Matfyzpres, 2002, s. 28-40.
    32. MLČOCH, L. 2002b. Moc slova. Praha : Karolinum, 2002, s. 150-153.
    33. ROCHLIN, S. A.; CHRISTOPHER, B. 2005. Making the business case - Determining the value of corporate community involvement. Boston : The Centre for Corporate Citizenship, Boston College [on-line], 2005 [cit. 7. 9. 2005]. Dostupné na http://www.bc.edu/corporatecitizenship.
    34. SHAPIRO, C.; VARIAN, R. H. 1997. Information Rules: A Strategic Guide to the Network Economy. Cambridge : Harvard Business School Press, 1997.
    35. SHELLING, T. 1960. The Strategy of Conflict. Cambridge : Harvard University Press, 1960, s. 30-45.
    36. SCHLEIFER, A.; VISHNY, R. W. 1997. A Survey of Corporate Governance. Journal of Finance, 1997, vol. LII, no. 2, s. 737-783. Go to original source...
    37. SMITH, A. 1776: An inquiry into a nature and causes of the wealth of the nations. Oxford : Claredon Press, 1776. Go to original source...
    38. TRNKOVÁ, J. 2004. Společenská odpovědnost firem - kompletní průvodce tématem & závěry z průzkumu v ČR. Praha : Business Leaders Forum, 2004 [on-line].
    39. TRNKOVÁ, J. 2005. Co znamená společenská odpovědnost firem? In Napříč společenskou odpovědností firem. Kladno : AISIS, 2005.
    40. WILLIAMSON 1993. Calculativness, Trust and Economic Organization. Journal of Law and Economics. 1993/4, s. 453-486. Go to original source...
    41. WILSON, E. O. 1978. On Human Nature. Cambridge : Harvard University Press, 1978.
    42. http://www.CSRwire.com [Guide to CSR Communication. CSRwire - A Service of SRI World Group, Inc.]
    43. http://www.csrnetwork.com/downloads/OpinionWhyBother.pdf [The Top 10 Benefits of Engaging in Corporate Social Responsibility: The Business Case.Why Bother with CSR? csrnetwork (on-line, cit. 29. července 2006)]
    44. http://www.transparency.cz/index.php?lan
    45. http://www.aisis.cz [nestátní nezisková organizace AISIS]
    46. http://www.blf.cz [Business Leaders Forum Česká republika (BLF)]
    47. http://www.sof.ispcr.cz[Iniciativa Svazu průmyslu a dopravy ČR a Institutu Svazu průmyslu ČR]
    48. http://www.governance.cz [informační a vzdělávací portál zaměřený na témata corporate governance, ponikatelská etika, CSR apod.]
    49. http://www.donorsforum.cz [ObČAnské sdružení, zastřešující dárce v České republice]
    50. http://www.hest.cz [HESTIA - Národní dobrovolnické centrum]
    51. http://www.csr-online.cz
    52. http://www.accountability.org.uk [Mezinárodní organizace zaměřená na BE a CSR a na trvale udržitelný rozvoj]
    53. http://www.business-ethics.com [Business Ethics Online. Internetový magazín o CSR]
    54. http://www.bitc.org.uk [Business in the Community]
    55. http://www.blf.sk/[Business Leaders Forum, Slovenská republika]
    56. http://www.csreurope.org/ [Mezinárodní sdružení]
    57. http://www.ethicsworld.com/[Databáze zaměřená na etiku a protikorupční tématiku]
    58. http://www.ibe.org.uk[Institue of Business Ethics]
    59. http://www.integra.sk/[INTEGRA, Slovenská republika]
    60. http://www.iblf.org/[International Business Leaders Forum (IBLF)]
    61. http://www.iso.org/[InternationalOrganization for Standardization (ISO)]
    62. http://www.oecd.org/ [OECD]
    63. http://www.wbcsd.ch/ [World Business Council for Sustainable Development]

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY NC ND 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content