VŠE & Bel Sýry Česko, a.s. Have Concluded an Agreement on Cooperation

24 May

The Bel Sýry Česko, a.s. Executive Director for the CEE Region, Mr. Boyan Neytchev, and the Rector of the University of Economics (VŠE), Prof. Hana Machková, have signed today in the presence of the French Ambassador to the Czech Republic, H.E. Mr. Jean-Pierre Asvazadourian, an agreement on cooperation. The main aim of the partnership is to support the internationalization of the University of Economics, Prague.

The company, Bel Sýry Česko, a.s. is a part of the French group Fromageries Bel; which is the world’s third largest manufacturer of branded cheeses. It has been operating in the Czech Republic since 1995. Its most famous international brands are Veselá kráva, Kiri, Leerdammer, Gervais and Babybel. Both the sales and production activities have been located in the Czech Republic since the acquisition of Želetavské sýrárny in 2000. The most important Czech brands are Smetanito and Želetava.

In 2016, the company Bel Sýry will support especially those VŠE activities aimed at francophone students, such as the purchase of specialized literature in French. After signing the agreement, the French ambassador to the Czech Republic, Mr. Jean-Pierre Asvazadourian, emphasized the importance of developing bilateral relations. “I am very happy that today I could attend the signing of the partnership agreement between these two prominent representatives of French-Czech cooperation. Annually, the VŠE sends dozens of students to France, and their qualities are supported by the fact that according to the information given by Rector of the VŠE, more than 100 French exchange students studied at the University in 2015. The French Embassy supports the activities of the French-Czech Institute of Management. This establishment has been specializing in the education of francophone managers already for 25 years and it is great that such an important company as Groupe Bel, has decided to cooperate with VŠE in particular.”

The Rector, Prof. Hana Machková, has been managing this institute from the beginning, and belongs among the greatest champions of professional foreign language teaching. “Our MBA program is unique in that the teaching of specialized subjects in French is 50% delivered by French professors. Partnering with Bel Sýry Česko a.s. will, inter alia, help to restore the fund for specialized books in French, which will be available to all students of VŠE who speak French,” emphasized the Rector.

The executive director of Bel Sýry Česko, a.s., for the CEE Region, Boyan Neytchev, expects that signing this agreement with the VŠE will not only serve to make his company more visible as an attractive employer to the students and graduates of a prestigious Czech university, which trains future managers, but will also help to improve the quality of teaching. “As part of our collaboration with the VŠE we wanted to support the learning processes through case studies and I am happy that our managers will be able to share their experience in lectures with students of the University.”