CEMS Block Seminar with ŠKODA AUTO
The academic year 2020/2021 for the new CEMS class at the University of Economics, Prague has been kicked-off with the Block Seminar, which was held on September 7 – 11, 2020. The Block Seminar is a compulsory part of the CEMS MIM curriculum. An attractive topic “eMobility growth plan in EU or worldwide” has been prepared in cooperation with the CEMS corporate partner ŠKODA AUTO a.s., for a group of 42 CEMS students.
The whole seminar has been supervised by Ladislav Tyll, MBA, Ph.D., CEMS Academic Director, Petr Král, Ph.D., Head of Department of International Business at the University of Economics, Prague, and Petr Janeba, Head Of Marketing at ŠKODA AUTO a.s.
Within the rich program, students were expected to understand, analyse and prepare marketing communication concept of ŠKODA AUTO eMobility in EU or particular country considering local regulations, people’s affinity to eMobility, social demographics and cultural specifics not forgetting risks and weaknesses of this strategy for the whole value chain.
Seminars on eMobility, Marketing and Communication Strategy workshops, consulting sessions and a visit of the plant and museum in Mladá Boleslav were on the schedule to deepen the students’ knowledge to get the best project outputs.
During the last day of the Block Seminar, 7 student teams presented the results of their whole-week effort. A jury of ŠKODA AUTO and VŠE representatives decided on the winning team, whose members were Katarína Suchoňová, Sebastian Sevcik Gabaldon, Lukas Hünefeld, Jan Prokop, Pavel Jíra and Sven Klijer.
The Block Seminar was closed by a dinner in the Hotel Maximilian restaurant, where the winning team was awarded. VŠE representatives would like to thank ŠKODA AUTO and all stakeholders for their contribution to this successful seminar.
In 2019 the Block Seminar was also organized by another CEMS corporate partner Plzeňský Prazdroj a.s., on the topic “Managing Consumer Experience in Pubs and Restaurants through Digital Technologies for Plzeňský Prazdroj”. In 2018 the Block Seminar was also organized by the company Plzeňský Prazdroj a.s., on the topic “Propose a 2025 HORECA Innovation Program for Plzeňský Prazdroj a.s.”. In 2017 and 2016 the Block Seminars were organized by the company Hilti (also CEMS corporate partner), the realized topics were “Business Model Innovation in the Context of Digital Disruption” and “Digital Strategies of Family Businesses – Case of Hilti”. In 2012 – 2015 the topic “Marketing in Automotive Industry” was introduced in cooperation with ŠKODA AUTO.
The admission procedure for the CEMS/Master in Management Programme at VŠE consists of 2 intakes. The 1st intake deadline is on February 28, 2021, selected students will pass the online assessment centre. The 2nd intake is subject to available spots, the deadline is on April 30, 2021. Students have to submit the required documents before the application deadline.