Central European Business Review Vol. 3 No. 3
The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries
DOI: https://doi.org/10.18267/j.cebr.93
[plný text (PDF)]
Mohammad Reza Hamidizadeh, Mohammad Reza Karimi Alavije, Morteza Rezaee
N/A
JEL klasifikace: D22, D63, M31
Reference:
Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34: 347-356.
Abela, V. A., Murphy, P. E. (2008). Marketing with Integrity: Ethics and the Service Dominant Logic for Marketing. Journal of the Academy of Marketing Science, 36: 39–53.
Bendixen, M., Abratt, R. (2007). Corporate Identity, Ethics and Reputation in Supplier- Buyer Relationships. Journal of Business Ethics, 76: 69–82.
Biktimirov, E.N., Cyr, D. (2012). Using Inside Job to Teach Business Ethics, (accessed October 20, 2012), [available at http://link.springer.com/article /10.1007 /s10551-012-1516-y/fulltext.html].
Bouhlel, O., Mzoughi, N., Hadiji., D., Slimane, I.B. (2011). Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Case. International Journal of Business and Management, 6 (9): 210-227.
Chabowski, B. R., Mena, J. A., Gonzalez-Padron, T. L. (2011). The Structure of Sustainability Research in Marketing, 1958–2008: A Basis for Future Research Opportunities. Journal of the Academy of Marketing Science, 39: 55–70.
Craft, J. L. (2012). A Review of the Empirical Ethical Decision-Making Literature: 2004–2011, (accessed October20, 2012), [available at http://link.springer.com/article/10.1007 /s10551-012-1518-9].
Folse, J. A. G., Netemeyer, R.G., Burton, S. (2012). How the Personality Traits of Sincerity: Excitement: and Competence Help to Build Equity. Journal of Advertising: 41 (1): 17–32.
Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24: 343-373.
Freling, T. H., Forbes, L. P. (2005). An Empirical Analysis of the Brand Personality Effect. Journal of Product & Brand Management, 14 (7): 404 –413.
Freling, T. H., Crosno, J. L., Henard, D. H. (2011). Brand Personality Appeal: Conceptualization and Empirical Validation. Journal of Business Ethics, 39: 392–406.
Geuens, M., Weijters, B., Wulf, K.D. (2009). A New Measure of Brand Personality. International Journal of Research in Marketing, 26: 97–107.
Hair, J. F., Sarstedt, M., Ringle, C. M., Mena, J. A. (2012). An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research. Journal of the Academy of Marketing Science, 40: 414-433.
Hamidizadeh, M.R., karimi alavije, M.R., rezaee, M. (2012). The examination of relationships between personality dimensions & Brand Equity and moderator role of Ethical Attributes. New Marketing Research, 2 (3): 35-50.
Jean-Ruel, E. (2008). The Effect of Ethical Attributes on Brand Personality and Consumer-Brand Relationships (Master dissertation), (accessed October 20, 2012), [available at http://www.collectionscanada.gc.ca/obj/thesescanada/vol2/002/MR45302.PDF].
Keller, K. L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity (2nd ed). Upper Saddle River, NJ: Prentice Hall.
Kotler, P. (2005). According to Kotler. New York: Amacom.
Kotler, P., Setiawan, I., Kartajaya, H. (2010). Marketing 3.0: From Products to Customers to the Human Spirit, Danesh Ofogh Publication, translated by: Ebrahimi, A., AAli, S., zende, A.B., & Ashrafi, E.A., Industrial Management Organization in Tabriz city of Iran (2011), pp. 22-24.
Labrecque, L. I., Milne, G. R. (2012). Exciting Red and Competent Blue: the Importance of Color in Marketing. Journal of the Academy of Marketing Science, 40: 711–727.
Lee, H., Kang, M. S. (2010). The Impact of Brand Transgressions on Relationship Strength: Moderating Roles of Brand Personality and Consumer Loss Type. Proceedings of the Academy of Marketing Studies, 15 (1): 29-35.
Leonidas, C. L., Kvasova, O., Leonidou, C. N., Chari, S. (2012). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics, (accessed October 20, 2012), [available at: http://link.springer.com/content/pdf /10.1007%2Fs10551-012-1267-9].
McCorkindale, T. (2008). Does Familiarity Breed Contempt? Analyses of the Relationship among Company Familiarity, Company Reputation, Company Citizenship, and Company Personality on Corporate Equity. Public Relations Review, 34: 392–395.
Purkayastha, S. (2009). Brand Personality: An Empirical Study of Four Brands in India. The IUP Journal of Management Research, 8 (4): 7-20.
Singh, J. J., Iglesias, O., Batista-Foguet, J. M. (2012). Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. Journal of Business Ethics, (accessed October 20, 2012), [available at: http://rd.springer.com/article /10.1007/s10551-012-1216-7].
Singhapakdi, A., Vitell, S. J. (2007). Institutionalization of Ethics and Its Consequences: A Survey of Marketing Professionals. Journal of the Academy of Marketing Science, 35: 284–294.
Supphellen, M. Grønhaug, K. (2003). “Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism”, International Journal of Advertising, 22: 203-26.
Valette-Florence, P., Guizani, H., Merunka, D. (2011). The Impact of Brand Personality and Sales Promotions on Brand Equity. Journal of Business Research, 64: 24–28.
Washburn, J. H., Plank, R. E. (2002). Measuring Brand Equity: And evaluation of a Consumer-Based Brand Equity Scale. Journal of Marketing Theory and Practice, winter: 46-61.
Wilkie, W. L., Moore, E. S. (2012). Expanding our Understanding of Marketing in Society. Journal of the Academy of Marketing Science, 40: 53–73.