Central European Business Review Vol. 3 No. 3
Úvodník
Ondřej Machek
Editorial
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Články
Květa Olšanová
Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic
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Tetyana Kuvita, Miroslav Karlíček
The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement
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Esther Kessler, Markus Prandini, Juan Wu
Chinese Companies in Switzerland
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Petra Koudelková
Innovation in Small and Medium Enterprises in the Czech Republic
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Oleksandr Fedirko
Key Trends and Problems of Regional Innovation Systems' Development in Poland and Ukraine
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Mohammad Reza Hamidizadeh, Mohammad Reza Karimi Alavije, Morteza Rezaee
The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries
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Diskuze
Gillian Pritchett
Can Poetry be of Value in the World of Business?
[plný text (PDF)]
Rozhovor
Tomáš Poucha
John Westby: We Need to be the First in Class
[plný text (PDF)]