Central European Business Review Vol. 5 No. 2

Adoption of Social Media for Public Relations by Museums

DOI: https://doi.org/10.18267/j.cebr.148

[plný text (PDF)]

Bojana Suzić, Miroslav Karlíček, Václav Stříteský

N/A

JEL klasifikace: M30

Reference:
Anderson, M. L. (2004). Metrics of success in art museums. Los Angeles, CA: Getty Leadership Institute.

Arts Council England, MLA and Arts & Business (2010). Digital audiences: engagement with arts and culture online. Retrieved February 5, 2016 from http://creative-blueprint.co.uk/library/item/digital-audiences.

Black, G. (2005). The Engaging Museum: Developing Museums for Visitor Involvement. New York: Routledge.

Bocatius, B. (2011). Education and learning in Museums 2.0–German Museums and the Web 2.0. Kunstgeschichte. Open Peer Reviewed Journal.

Boyd, D. (2008). Facebook's Privacy Trainwreck. Convergence: The International Journal of Research into New Media Technologies, 14(1), 13-20.

Boyd, D., & Ellison, N. (2008). Social Network Sites: Definition, History and Scholarship. Journal of Computer-Mediated Communication, 13, 210-230.

Chung, T. L., Marcketti, S., & Fiore, A. M. (2014). Use of social networking services for marketing art museums. Museum Management and Curatorship, 29(2), 188-205.

Drotner, K., & Schrøder, K.C. (2013). Museum Communication and Social Media: The Connected Museum. New York: Taylor and Francis.

Ektron (2009). Social media strategy: Word-of-mouth marketing for the digital age. White Paper, 10.

Evans, D. (2008). Social Media Marketing: An Hour a Day. Indiana: Wiley Publishing Inc.

Evans, D. (2010). Social Media Marketing: The Next Generation of Business Engagement. New Jersey: John Wiley & Sons.

Fletcher, A., & Lee, J. M. (2012). Current Social Media Uses and Evaluations in American Museums. Museum Management and Curatorship, 27(5), 505-521.

Social Media Think Lab (2013). German Social Media Consumer Report 2012/2013. Marketing Center Muenster and Roland Berger Strategy Consultants.

Hausman, A. (2012). The Importance of Word of Mouth for Museums: An Analytical Framework. International Journal of Arts Management, 14(3), 32-43.

Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.

Kelly, L. (2009). The Impact of Social Media on Museum Practice. National Palace Museum, Taipei, 20.

Kidd, J. (2011). Enacting Engagement Online: Framing Social Media Use for the Museum. Information Technology & People, 24(1), 64-77.

Kidd, J. (2014). Museums in the New Mediascape: Transmedia, Participation, Ethics. Surrey: Ashgate Publishing, Ltd.

López, X., Margapoti, I., Maragliano, R., & Bove G. (2010). The Presence of Web 2.0 Tools on Museum Websites: A Comparative Study Between England, France, Spain, Italy, and the USA. Museum Management and Curatorship, 25(2), 235-249.

Sareh, A., Nematbakhsh, M.A., & Khosravi Farsani, H. (2012). Evolution of the World Wide Web: From Web 1.0 To Web 4.0. International Journal of Web &Semantic Technology, 3(1), 1-10.

Simon, N. (2007). Discourse in the Blogosphere: What Museums Can Learn from Web 2.0. Museums & Social Issues, 2(2), 257-274.

Smith, M. & Mogos, S. (2013). The impact of Social Media on Business Performance. ECIS 2013 Completed Research. Paper 125.

Social Media Marketing Industry Report (2015). Social Media Examiner. Retrieved December 17, 2015 from http://www.socialmediaexaminer.com/report/.

Statista (2015). Number of monthly active Facebook users worldwide as of 4th quarter 2015. Retrieved November 5, 2014 from http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide.

Tahal, R. (2014). Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population. Central European Business Review, 2(3), 7-13.

Thomson, K., Purcell, K., & Rainie, L. (2013). Arts organizations and digital technologies, Pew Research Center, Retrieved December 12, 2015 from http://www.pewinternet.org/2013/01/04/arts-organizations-and-digital-technologies/.

Wong, S. A. (2011). Ethical Issues of Social Media in Museums: A Case Study. Museum Management and Curatorship, 26(2), 97-112.

Wright, K. D., & Hinson, M. D. (2008). How Blogs and Social Media are Changing Public Relations and the Way It Is Practiced. Public Relations Journal, 2(2).

Zarrella, D. (2010). The Social Media Marketing Book. Sebastopol, CA: O’Reilly Media Inc.

Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. Sebastopol, CA: O’Reilly Media Inc.