Central European Business Review Vol. 6 No. 3

How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands

DOI: https://doi.org/10.18267/j.cebr.184

[plný text (PDF)]

Kamila Mikolajová, Květa Olšanová

N/A

JEL klasifikace: M30, M31, M37, O25

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