Central European Business Review Vol. 3 No. 2
Úvodník
Ondřej Machek
Editorial
[plný text (PDF)]
Články
Radek Tahal
Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population
[plný text (PDF)]
Ondřej Machek
Long-term Predictive Ability of Bankruptcy Models in the Czech Republic: Evidence from 2007-2012
[plný text (PDF)]
Jelica Markovic, Lukrecija Djeri, Ivana Blesic, Adam Galambos
Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia
[plný text (PDF)]
Jan Rožek, Miroslav Karlíček
Customer Lifetime Value as the 21st Century Marketing Strategy Approach
[plný text (PDF)]
Slawomir Czarniewski
Communicating Customer Value Based on Modern Technologies
[plný text (PDF)]
Md. Hasebur Rahman, Sheikh M. Nurullah
Motivational Need Hierarchy of Employees in Public and Private Commercial Banks
[plný text (PDF)]
Rozhovor
Tomáš Poucha
Branislav Šebo: Each Activity that Doesn't Bring Added Value to the Company, Harms the Company
[plný text (PDF)]
Diskuze
Jana Budíková
How Digital Trends Are Changing The Marketing Landscape
[plný text (PDF)]