Klíčové slovo: marketing communication

Články:

Denisa Kasl Kollmannová:
“Fake product? Why not!” Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia

Denisa Kasl Kollmannová:
The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-Corruption Fight as Marketing Tool

Slawomir Czarniewski:
Communicating Customer Value Based on Modern Technologies