Central European Business Review Vol. 1 No. 3
Customer Orientation and Marketing in Containerized Freight Distribution and Logistics – Czech Republic Perspectives
DOI: https://doi.org/10.18267/j.cebr.30
[plný text (PDF)]
Petr Jirsak, Petr Kolar
N/A
Reference:
Berger, P. D., Bolton, R. N., Browman, D., Briggs, E., Kumar, V., Parasuraman, A., Greed, T. (2002). Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management. Journal of Service Research, 5 (1): 39-54.
Brooks, R. F., Lings, I. N., Botschen, M. A. (1999). Internal Marketing and Customer Driven Wavefronts. The Service Industries Journal, 26: 49-67.
Caceres, R., CH., Paparoidamis, N., G. (2007). Service Quality, Relationship, Satisfaction, trust, Commitment and Business-to-business Loyalty. European Journal of Marketing, 41 (7/8): 836-867.
Cahill, D., L., Goldsby, T., J., Knemeyer, A., M., Wallenburg, C., M. (2010a). Customer loyalty on Logistics outsourcing relationships: An examination of the moderating effects of conflict frequency. Journal of Business Logistics, 31 (2): 253-277.
Cahill, D., L., Goldsby, T., J., Knemeyer, A., M., Wallenburg, C., M. (2010b) Logistics outsourcing performance and loyalty behaviour: Comparison between Germany and the United States. International Journal of Physical Distribution and Logistics Management, 40 (7): 579-602.
Christopher, M., Payne, A., Ballantyne, D. (2002). Relationship Marketing: Creating Stakeholder Value: Butterworth-Heinemann.
Christopher, M. (2005) Logistics and Supply Chain Management: Creating Value Added Networks: FT Prentice Hall.
Davis, B., R., Mentzer, J., T. (2006). Logistics Service Driven Loyalty: An Exploratory Study. Journal of Business Logistics 27 (2): 53-73.
Eisenhardt, K., M. 1989. Building Theories from Case Study Research. Academy of Management Review, 14 (4): 532-550.
Ganesan, S. (1994). Determinants of Long-Term Orientation in Buyer-Seller Relationships. Journal of Marketing, 58 (2): 1-19.
Gummesson, E. (2002). Practical Value of Adequate Marketing Management Theory. European Journal of Marketing, 36 (3): 325-349.
Langley, J. (2012). Third Party Logistics Study 2012, (accessed October 27, 2012), [available at http://www.outreach.psu.edu].
Large, R., O. (2011). Partner-specific adaptations, performance, satisfaction and loyalty in third-party logistics relationships. Logistics Research, 3 (1): 37-47.
Leung, W. (2007). The Dual Role of the Freight Forwarder: Vestfame Camera Ltd v Birkart. Journal of Maritime Law and Commerce, 38 (1): 7-109.
McNeilly, K., M., Barr, T., F.(2006). I Love My Accountants – They´re Wonderful: Understanding Customer Delight in The Professional Services Arena. Journal of Services Marketing, 20 (3): 152-159.
Murphy, P., Daley, J. (1996). A Preliminary Analysis of the Strategies of International Freight Forwarders. Transportation Journal, 35 (4): 5-11.
Murphy, P., Daley, J., Hall, P. (1997). Carrier Selection: Do Shippers and Carriers Agree, or Not? Logistics and Transportation Review, 33 (1): 67-72.
Novák, R., Zelený, L., Pernica, P., Kolář, P. (2011). Přepravní, zasilatelské a logistické služby. Wolters Kluwer Česká Republika.
Pernica, P. (2004). Logistika pro 21. Století Supply Chain Management: Radix.
Sato, H. (2002). Management Strategy of Container Liner Shipping in the Age of Globalization (accessed October 25, 2012), [available at http://www.tliap.nus.edu.sg/tliap/project_scg/docs/Reports/strategy.pdf].
Stank, T., P., Goldsby, T., J., Vickery, S., K., Savitskie, K. (2003). Logistics Service Performance: Estimating Its Influence on Market Share. Journal of Business Logistics, 24 (1): 27-55.
Steiman, C., Deshpande, R., Farley, J. U. (2000). Beyond Market Orientation: When Customers and Suppliers Disagree. Journal of the Academy of Marketing Science, 28 (1): 109-119.
Wallenburg, C., M. (2009). Innovation in Logistics outsourcing relationships: Proactive improvement by logistics service providers as a driver of customer loyalty. Journal of Supply Chain Management. 45 (2): 75-93.
Plomaritou, E. (2006). The Key Stages of Marketing Implementation in the Shipping Companies: An Empirical Research of Marketing Implementation in the Largest Tanker and Liner Companies in the World (accessed October 12, 2012), [available at http://www.scribd.com/
doc/56140560/Marketing-of-Shipping-Companies].
Plomaritou, E. I., Plomaritou, V., Giziakis, K. (2011). Shipping Marketing & Customer Orientation: the Psychology & Buying Behavior of Charterer & Shipper in the Tramp & Liner Market. Management: Journal of Contemporary Management Issues, 16 (1): 57-89.
Webster 1994: Executing the New Marketing Concept. Marketing Management, 3: 9-16.
Woodside, A. G., Wilson, E. J. (2003). Case Study Research Methods for Theory Building. Journal of Business & Industrial Marketing,
18 (6): 493-508.