Central European Business Review Vol. 2 No. 3

Food Marketing to Children - Introduction to Ethical Issues

DOI: https://doi.org/10.18267/j.cebr.54

[plný text (PDF)]

Květa Olšanová

N/A

JEL klasifikace: M31, M37, M38

Reference:
AVMSD (2013). The Audiovisual Media Services Directives, (accessed May 22, 2013), [available at http://ec.europa.eu/

avpolicy/reg/history/index_en.htm].



EASA ALLIANCE (2013). Web European Advertising Standards Alliance, (accessed May 24, 2013), [available at http://www.easa-alliance.org].



Foodnet (2013). Potravinářská komora, (accessed May 30, 2013), [available at http://zdravi.foodnet.cz/].



Garde, A. (2008). Food advertising and obesity prevention: What role for the European Union? Journal of Consumer Policy, 31(1): 25-44.



Grundey, D. (2007). Global Marketing Ethics: Social and Emotional-Psychological Issues in Advertising to Children. Transformations in Business and Economics, 6(2).



Hawkes, C. (2004). Marketing Food to Children: the Global Regulatory Environment. Geneva: World Health Organization.



IOTF. (2005). International Obesity Task Force, (accessed May 27, 2013) [available at http://www.iaso.org].



Leigh, J. H., Murphy, P. E. (1999). The role of formal policies and informal culture on ethical decision making by marketing managers, in Research in Marketing, ed. Sheth, J. N., Parvatiyar, A., 69-100.



McDonald´s Cup (2013). McDonald´s Cup, (accessed May 20, 2013), [available at http://www.mcdonaldscup.cz].



Potravinářská komora (2013). Potravinářská komora, (accessed May 30, 2013), [available at http://www.foodnet.cz].



Rada pro reklamu (2013). Rada pro reklamu, (accessed May 20, 2013), [available at http://www.rpr.cz].



Sbírka zákonů ČR (2013). Zákony - on-line, (accessed May 20, 2013), [available at http://zakony-online.cz/?s171&q171=all].



UN (2013). United Nations, (accessed May 30, 2013), [available at treaties.un.org/doc/source/training/regional/

2009/13-17October-2009/human-rights.ppt].



World Health Organization (1998). The World Health Report 1998: Life in the 21st century. A vision for all, (accessed May 27, 2013), [available at www.who.int: http://www.who.int/whr/1998/en/whr98_en.pdf].



World Health Organization (2013). WHO: Obesity and overweight, (accessed May 27, 2013), [available at www.who.int: http://www.who.int/mediacentre/factsheets/fs311/en/index.html].