JEL klasifikace: M3 (Marketing and Advertising)
[Tabulka JEL klasifikací, Seznam JEL klasifikací]
Články:
Vlastimil Juppa:
Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer
Hasebur Rahman:
Customer Satisfaction and Loyalty: A Case Study from the Banking Sector
Zuzana Chytková, Dorthe Brogård Kristensen:
The Health-related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences
David Říha, Timothy Heinze, Michael Stros:
Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing