Central European Business Review Vol. 6 No. 1

Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing

DOI: https://doi.org/10.18267/j.cebr.171

[plný text (PDF)]

David Říha, Timothy Heinze, Michael Stros

N/A

JEL klasifikace: M1, M16, M3, M31

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