Central European Business Review Vol. 3 No. 4

Profiling Customer Types in Luxury Retail Settin

DOI: https://doi.org/10.18267/j.cebr.98

[plný text (PDF)]

Marija Tisovski

N/A

JEL klasifikace: M37

Reference:
Aaker, J., Fournier, S., Brasel, S. A. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31 (1): 1-16.

Andreu, L., Sanchez, I., Mele, C. (2010). Value co-creation among retailers and consumers: New insights into furniture market. Journal of Retailing and Consumer Services, 17: 241-250.

Berthon, P., Leyland, P., et al. (2009). Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand. California Management Review, 52 (1): 45-66.

Fluch, H., Maximilians, L. (2010). The “New Rich” and the Premium Segment in Japan: Marketing Strategies in the Face of Changing Consumer Behavior. Marketing for the New Rich, 10-13.

Groonroos, C. (2008). Service logic revisited: who creates value? And who co-creates? European Business Review, 20 (4): 298–314.

Holbrook, M. B., Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9: 132-40.

Payne, A. F., Storbacka, K., Frow, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36 (1): 83–96.

Prahalad, C. K., Ramaswamy, V. (2004). Co-Creation Experiences: The Next Practice In Value Creation. Journal of Interactive Marketing, 18 (3).

Tynan, C., Chhuon, C., et al. (2010). Co-creating value for luxury brands. Journal of Business Research, 63: 1156-1163.

Wiedmann, et al. (2007). Measuring Luxury Value Perception: A Cross – Cultural Framework, Academy of Marketing Science Review, 7.

Weby Vysoké školy ekonomické v Praze využívají pro optimalizaci svého obsahu a poskytovaných služeb cookies. Prosíme o udělení souhlasu s jejich uložením.

Vyberte služby, pro které chcete povolit využívání cookies: