JEL Classification: M3 (Marketing and Advertising)

[Table of JEL Classifications, List of JEL Classifications]

Articles:

Vlastimil Juppa:
Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer

Hasebur Rahman:
Customer Satisfaction and Loyalty: A Case Study from the Banking Sector

Zuzana Chytková, Dorthe Brogård Kristensen:
The Health-related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences

David Říha, Timothy Heinze, Michael Stros:
Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing