JEL klasifikace: M31 (Marketing)
[Tabulka JEL klasifikací, Seznam JEL klasifikací]
Články:
Joerg Kraigher-Krainer:
Scaling Consumers' Purchase Involvement: A New Approach
Karel Týra, Miroslav Karlíček:
Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets
Květa Olšanová:
Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic
Jiří Sedláček:
Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic
Ivan Tomek, Václav Stříteský, Radek Tahal:
Segmentation of Czech Consumers Based on the Attitudes Towards Money
Ilya Bolotov:
Analysis of the Retail Trade and Automotive Industry in the Russian Federation
Karel Havlicek, Pavla Breckova:
Significance and Differences of Marketing and Sales Controlling
Květa Olšanová:
Food Marketing to Children - Introduction to Ethical Issues
Martin Konečný, Daniela Kolouchová:
The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
Michael Bahles:
Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany
Radek Tahal:
Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population
Jan Rožek, Miroslav Karlíček:
Customer Lifetime Value as the 21st Century Marketing Strategy Approach
Slawomir Czarniewski:
Communicating Customer Value Based on Modern Technologies
Květa Olšanová:
Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic
Mohammad Reza Hamidizadeh, Mohammad Reza Karimi Alavije, Morteza Rezaee:
The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries
Slawomir Czarniewski:
Challenges in the Central European Postal Markets: The Example of the Polish Post
Daniela Kolouchová, Jan Rožek:
Is it Possible to Improve the Relationship between Marketing and Sales?
Mohammad Reza Hamidizadeh, Maryam Zargaranyazd:
Analyzing International Readiness of Small and Medium-Sized Enterprises
S. M. Kamrul Islam Shaon, Md. Hasebur Rahman:
A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty
Adriana Stránská, Václav Stříteský:
Ten Rules for Dealing with Negative Contributions in Social Media
S. M. Kamrul Islam Shaon, Md. Hasebur Rahman:
A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty
Adriana Stránská, Václav Stříteský:
Ten Rules for Dealing with Negative Contributions in Social Media
Živa Kolbl, Maja Konečnik Ruzzier, Tomaž Kolar:
Brand Revitalization: Don’t Let Your Brands Turn Into Sleepyheads
Ovidiu-Ioan Moisescu:
The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
Markéta Lhotáková, Květa Olšanová:
Top Level Results of a Study of Czech Households´ Awareness of the Food Advertising Industry’s Self-Regulation Related to Children
Radek Tahal:
Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London
Jana Filová:
Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies
Radek Tahal, Václav Stříteský:
Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View
Andrea Escobar Rios:
The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)
Jean-Paul Rodrigue, Petr Kolar:
Port Regionalization and Landlocked Hinterland: The Czech Republic
Grzegorz Hajduk:
Specifics and Features of Outsourcing Marketing Communications Activity
Petr Král, Martin Machek, Tomáš Karel:
Comparative Advertising in the Czech Republic: An Empirical Study
David Říha, Timothy Heinze, Michael Stros:
Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing
Michael Bahles, Gina Cook:
Car Motivations in the Young Target Group: An International Perspective
Kamila Mikolajová, Květa Olšanová:
How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands
Michael Neubert:
International Pricing Strategies for Born-Global Firms
Viktorija Grigaliūnaitė, Lina Pilelienė:
Consumer Attention Online: How to be Visible?
Květa Olšanová, Gina Gook, Marija Zlatić:
N/A
Dina Lončarić, Marina Perišić Prodan, Lidija Bagarić:
N/A
Katarzyna Żyminkowska:
N/A
Ladislav Tyll, Mohit Srivastava, Florián Brezina:
N/A
Jana Kliestikova, Pavol Durana, Maria Kovacova:
N/A
Krystyna Jarek, Grzegorz Mazurek:
N/A
Radka Bauerová:
N/A
Bodo Möslein-Tröppner, Michael Stros, David Říha:
N/A